Associate Director, Admission Experience & Events

General purpose : The associate director serves as the lead administrator of the recruitment / enrollment event experience in support of undergraduate admissions office.

The Associate Director will plan and execute a campus visit experience program that guides prospective students through the enrollment process while building interest in MICA at each stage.

This position is responsible for the planning, implementation, and assessment of all on-campus, and virtual recruitment and enrollment events, as well as MICA’s tour guide program.

Essential Duties & Responsibilities :

Manage the planning and execution of all campus visits and recruitment / enrollment events that occur on-campus, off-campus and virtually, which include but are not limited to daily campus tours, Saturday tours, open house programs, admitted student events, counselor events;

supervise admissions staff in the campus visit / events area; maintain effective working relationships with campus administrators and departments to provide a high-quality campus visit program that supports the mission of the college.

• Coordinate and manage the logistics of each virtual program which include reserving dates, arranging speakers, developing presentations and managing the registration process.
• Manage the visit and tour guide experiences to ensure the dissemination of accurate information and superior customer service for visitors.
• Oversee the content development and deployment of training for the student ambassadors and student tour guides.
• Provide supervision and leadership to the admissions events and ensure close coordination with the campus visit teams.
• Maintaining active relationships with critical operating units within the college, including but not limited too Academic Advising, Student Activities, Student Affairs, Campus Events, Campus Safety and Communications.
• Work to promote positive relationships with MICA partners and perform other duties as assigned.
• Collaborate with university stakeholders to meet university priorities by creating and executing visit experiences (including on-campus, off-campus, and virtual) for target audiences
• Update and troubleshoot all event and visit information, including communication plans, in the admissions customer relationship management (CRM) system.
• Assist in the development and execution a comprehensive social media strategy designed to increase MICA brand awareness and assist in the achievement of enrollment goals.
• Ensure strong management of events promotion, registration, confirmation, and follow-up procedures.
• Manage the preparation and distribution of all event and visit-related reporting
• Develop and successfully manage vendor relationships to ensure that events meet University and client priorities
• As needed, advise students and parents on admissions procedures, scholarships, and financial aid opportunities.

Additional responsibilities :

• Supervise the Student Guest Services Coordinator(s), ensuring that superior customer service is provided to all admissions visitors via in person, phone and email and front desk office and phone coverage is maintained at all times.
• Supervise the Admissions Visit Coordinator, ensuring visit experience are accurately scheduled and superior customer service is provided.
• Supervise student staff positions
• As needed, to assist Admissions Counselors with regional recruitment activities, including high school visits, portfolio days, and college fairs.
• Performs other related duties as assigned.

Knowledge, Skills, and Abilities

• Knowledge of Mac OSX, MS Office Suite, Adobe Creative Suite, and social media platforms
• Exceptional interpersonal and communication skills
• Ability to work well with a diverse group of individuals
• Comfortable with public speaking and giving presentations

Minimum qualifications :

• Bachelor’s Degree
• 3-5 years of increasingly responsible experience in event management / academic administration
• Proven leadership ability and skills
• Experience with public speaking or giving presentations
• Excellent organizational skills, attention to detail, and strong written and verbal communication skills

Preferred Qualifications :

• Project Management, Sales, Marketing
• Reporting to this position : Guest Services Coordinator and Student Support Staff

Conditions of Employment :

• Satisfactory Background Check results
• This position requires evening and / or weekend work. Some travel may also be necessary.
25 days ago