Lead Marketing Analyst

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Growth Marketing & Insights (GMI) organization has a dual purpose of providing objective customer research, analysis, and marketing effectiveness measurement while advancing the use of Adobe Marketing Cloud technologies to enable and track customer experiences across surfaces.

Within GMI, the Category Analytics and Solutions team was established to focus on developing deep media and customer insights to support cross-functional and cross-channel marketing initiatives.

The group closely partners with product marketing, paid media, business unit leaders and other corporate functions to enhance understanding of our customers and their digital journey.

The team maintains a highly visible and strategically important role in shaping the way we measure and optimize cross-channel marketing campaigns and investments.

We create tools, frameworks, and deep insights that inform marketing strategies, and track performance of marketing campaigns against expectations.

The work the team delivers is driven by the business needs for strategic customer understanding, and includes marketing channel performance, customer journey mapping, customer segmentation, and overall marketing impact on key business metrics.

What you'll Do

In this highly visible role you will help plan and implement marketing effectiveness measurement across all paid and organic media channels.

This role will work closely with cross functional teams to help inform campaign targets, evaluate investment efficiency, provide input on targeting and audience strategies, as well as drive improvements in internal analytics tools.

A balance of analytical skills as well as strong organization and communication skills is key. Knowledge of marketing and media channels required, mobile and Gen AI is highly preferred!

What you need to succeed

• 7+ years of consulting, finance, strategy, or marketing analytics experience.
• Strong problem-solving skills, ability to structure problems into an analytics plan.
• Experience with synthesizing large scale data sets to generate insights and recommendations.
• Track record of using data and insights to drive change and implement new initiatives.
• Strong communication skills, ability to clearly articulate insights to a wide range of audiences.
• Strong organization skills and ability to manage multiple projects and work with multiple business partners.
• Knowledge of the cross-channel and cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.
• Working knowledge of Excel, SQL, Tableau, and / or Power BI is preferred.
• Knowledge of mobile and Generative AI space is highly preferred.
• Intellectual curiosity, flexibility, and high attention to detail

Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets.

The pay range for this position is $88,600 $206,300 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC base + commission), and short-term incentives are in the form of sales commission plans.

Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.