At FlutterFlow, we are seeking a dynamic and experienced Growth / Product Marketing Lead to join our team. This role is ideal for a creative and analytical professional passionate about driving business growth through innovative marketing strategies and data-driven decision-making.
What You Will Work On
- Develop and execute a comprehensive growth marketing strategy aligned with overall business objectives.
- Identify and execute high-impact growth opportunities across the customer lifecycle, especially acquisition and retention.
- Create and execute high-performing marketing campaigns across various channels (social media, content marketing, email marketing, SEO, paid advertising, etc.).
- To attract and engage users, create and implement high-quality content (e.g., social media content, blog posts).
- Develop compelling product messaging and positioning that resonates with target audiences.
- Analyze and understand developer personas, needs, and motivations.
- Analyze marketing data to identify trends, measure ROI, and optimize campaigns for maximum impact.
- Work cross-functionally with product, sales, and engineering teams to ensure seamless user experience and effective growth initiatives.
- Stay up-to-date on the latest developer marketing trends and technologies.
Who You Are
- 5+ years of growth or product marketing experience or a related field.
- Proven experience developing and executing successful growth marketing strategies, ideally in the developer space.
- Strong understanding of digital marketing channels and tactics.
- Expertise in data analysis, marketing attribution, and A / B testing.
- Excellent communication, collaboration, and presentation skills.
- A data-driven and analytical mindset with a passion for experimentation and optimization.
- Willingness to travel quarterly with at least one international trip per year, possibly two.
- Ability to travel to meet with clients as needed & / or determined by the Head of Growth.
Bonus Points
- You have experience with mobile app development.
- You have used FlutterFlow and are familiar with our features.
Benefits
- Remote first team.
- Generous salary and equity package.
- Paternity / Maternity leave.
- PTO & Sick Leave.
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