PPC/SEM Supervisor

smartdept. is searching for a Paid Search / SEM Supervisor for an anticipated need in 2024 with a media management agency client of ours in Chicago, IL .

The ideal candidate will have 3-4 years of SEM / paid search management experience , with experience working in an agency setting .

This is a hybrid (2 days in office per week) , direct hire opportunity.

Ensure you read the information regarding this opportunity thoroughly before making an application.

What You’ll Do :

• SEM / Paid Search account management and execution in Google Ads.
• Develop and recommend budget levels based on client goals and objectives.
• Create, categorize, and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites.
• Implement successful bidding strategies and effective keyword management using third-party software and metrics data.
• Continually monitor, revise, and conduct landing page tests.
• Monitor audiences, device, and location targeting efforts on a regular basis to maximize campaign efficiency and performance.
• Analyze and assess campaign performance and translate quantitative and qualitative data into recommendations and plans for improving campaign strategy.
• Communicate regularly on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
• Format and prepare regularly scheduled search reports for clients. Reports would be in the form of tables, graphs, summaries, and slides.
• Present data on monthly and quarterly calls to clients reviewing metrics and optimizations.
• Experience with social native platforms is a plus (YouTube, Facebook / Instagram, and LinkedIn).

What You’ll Need :

• BA in marketing, advertising, communications, or equivalent.
• Google Ads Search Certification required within the last year.
• 3-4 years of Paid Search / SEM / PPC experience : a career focus in paid search / SEM required for consideration.
• Experience managing junior-level team members and / or supervising a team as a direct report (required).
• Strong communication and presentation skills (written and verbal).
• Strong attention to detail and ability to anticipate tasks and client needs.
• A customer service focus and the ability to work as a team and independently are a necessity.
• Able to successfully manage and prioritize multiple campaigns in a deadline-driven atmosphere.
• Strong analytical skills : ability to gather, analyze, summarize, and present data.
• Expert level proficiency in Microsoft Excel; proficiency in Word and PowerPoint.
• Excellent organizational and time management skills.
• Proficient in Google Ads.
• The following are considered a plus : GDN, Microsoft Ads, YouTube, FB / IG, LinkedIn, Google Looker Studio, and Google Analytics (desired but not required).

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