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Director of Performance Marketing

VirtualVocations
Manchester, New Hampshire, United States
Full-time

A company is looking for a Director of Performance Marketing and Demand Generation.Key ResponsibilitiesManage execution of marketing campaigns across digital channels to drive lead generation and customer retentionCollaborate with Sales and Marketing teams to refine segmentation strategies and develop targeted marketing tacticsMonitor and report on marketing performance, providing actionable insights for strategy refinementRequired Qualifications8+ years of experience in digital marketing and demand generation, preferably in a B2B settingStrong project management and organizational skills for executing complex marketing projectsDeep understanding of marketing automation and ABM tools (e.

g., Salesforce, Marketo, HubSpot)Experience managing and mentoring marketing teamsStrategic thinker with a strong analytical mindset

20 days ago
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