Marketing Specialist

This job was posted by : For more information, please see : Position InformationLocations : Orange, CT; Augusta, ME; Portland, ME;

Rochester, NY; or Binghamton, NYSalary Range : The base salary range for this position is dependent upon experience and location, ranging from $76,100 - $104,700.

Schedule : Office - On SiteRecruiter : Cynthia HarrallJob SummaryOur team plays a crucial role in shaping customer perception and building strong customer relationships through effective communication and content delivery.

Our small team wears many hats and works collaboratively to plan, create, edit, and distribute content that resonates with our customers and creates improved customer understanding and satisfaction.

In this role you will provide marketing and promotion management to Business Services ' departments to assist in the development of effective marketing, communications and advertising communications that help improve bottom line success and achieve program goals.

Prepare marketing and promotions for each product / program that support the corporate vision and strategy.Key ResponsibilitiesDevelop and implement communications programs that effectively describe and promote the organization, its products, and programs at all customer touch pointsResearch and develop content for external and internal websites.

Provides analysis of and information on web trends, web analytics and Search Engine Optimization (SEO) for 20 plus products / programs.

Manage web content for 20 plus products / programs including other client and external relations related content.Using industry best practices to recommend and assist with the development and oversight of various marketing process, product improvements and web site management.

Relies on experience and judgment to plan and accomplish goals and worksindependently to achieve department and company goals.

Performs a variety of tasks with a certain degree of creativity.Updating product and program information and descriptions.

Managing FAQ sections of the website.Ensuring Web content is accurate and customer friendly.Expected daily work : Complete minor web requests for 8 Avangrid company websitesFulfill requests from business areas that could include uploading PDFs, copy changes, images, videos, etc.

1300-1500 requests annually)Determine if web requests are not considered a minor web request and if so, assign to and communicate with the team leads.

Track web request in project management system, mark progress and ompletion.Effectively communicate with requestor upon completion for sign-off.

Manage web requests and discern if the web request involves additional management review or input from Subject Matter Expert (SME) before making the requested edit.

Proofread content for grammar, punctuation, and spelling.We are looking for a specialist to support our work with the following qualifications : BS / BA Degree in Marketing, Business, or Communications.

Demonstrated expertise in the development of marketing communications, client management, project management and organizational skills.

Understanding of graphic design, creative development, website management, print production and media venues.2-5 years of web editing experience.

Liferay, preferred.Strong prioritization skills needed to manage multiple requester 's needs daily, prioritizing regulatory requirements.

Strong organizational skillsAbility to handle multiple requests from multiple departments over 8 operating companies.Attention to detail.

Preferred QualificationsDeep understanding of customer needs, preferences, and behaviors, as well as ability to empa hize with customers and address concernsVendor management, project management, and stakeholder management experienceKnowledge of electric and gas utility customer needs and emerging industry trendsAbility to anticipate potential communication challenges and address quicklyChange management experienceDemonstrated effectiveness facilitating teams across functional areas, operating companies, and globallyCompetenciesGrowth & Continuous ImprovementInitiative & ChangeFocused on ResultsCustomer Centric (internal and / or External)CommunicationCollaborationLeadership (people managers / leaders)#LI-OFFICE;

LI-CH1Mobility InformationPlease note that any applicant who is not a citizen of the country of the vacancy will be subject to compliance with the applicable immigration requirements to legally work in that countryAVANGRID 's employment practices and policies are geared to hiring a diverse workforce and sustaining an inclusive culture.

At AVANGRID we provide fair and equal employment and advancement opportunities for all employees