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Director, Marketing and Fan Engagement

Director, Marketing and Fan Engagement

MediabistroMilwaukee, WI, United States
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Overview

Director, Marketing and Fan Engagement at Marquette University. This role is responsible for all aspects related to marketing and game day experience for fans attending Marquette athletics events.

postings include details on employment status, job family, and the university’s total rewards package. Marquette University emphasizes student success, access to education, service, and an inclusive, faith-based mission.

Responsibilities

  • Plan, direct, and execute game production efforts for women's basketball and women's volleyball, including game scripts, music / band promotions, videoboard content, cheer / mascot participation, and on-court presentations.
  • Enhance enthusiasm for the department and raise awareness of all sports programs at Marquette University.
  • Supervise student employees in the marketing department.
  • Collaborate with the Associate AD of Marketing and Sales to develop ads for external and internal publications on campus and in the community.
  • Assist with creating design elements, including print collateral, social media graphics, and other pieces for the department.
  • Staff special promotions and events on- and off-campus to support community outreach initiatives.
  • Coordinate on-campus activation methods to promote upcoming games and increase exposure of Marquette Athletics.
  • Implement effective marketing of promotions and events via all channels and media (GoMarquette.com, social media, print, electronic media, Marquette Gameday app, etc.).
  • Manage athletics e-blasts on a day-to-day basis (newsletters, ticket promotions, week-of emails, game day text alerts, etc.).

Qualifications

  • Bachelor's degree in a related field (e.g., Marketing).
  • Work experience in college marketing; strong background and knowledge of relevant markets.
  • 2-3 years minimum work experience.
  • Proficiency in Microsoft Excel and other MS Office tools.
  • Familiarity with Ticketmaster and Archtics.
  • Knowledge, Skills, and Abilities related to analysis and promotional strategies.
  • Employment Details

  • Seniority level : Mid-Senior level
  • Employment type : Full-time
  • Job function : Marketing and Sales
  • Industries : Higher Education
  • Other Information

    The university offers a rich Total Rewards package and is committed to equal employment opportunities for all employees and applicants, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or other classifications. For more information, view the Total Rewards Guide 2025.

    To apply, visit the official posting. Qualified females, minorities, and special disabled veterans and other veterans are encouraged to apply.

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    Director Engagement • Milwaukee, WI, United States

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