Description
Position Objectives :
- To advance animal rights by generating specialized media coverage of PETA's campaigns
- To coordinate outreach and correspondence with media representatives and establish long-lasting productive professional relationships to help ensure animal rights issues remain in the spotlight
Primary Responsibilities and Duties :
Generate press coverage for PETA campaigns and specialize in celebrity, influencer, sports, and Animals in Film and Television (AFTV)-related media pitches through :
o Becoming an expert in and applying your knowledge of sports, celebrity, and entertainment media to brainstorm ideas for potential campaigns and press opportunities
o Establishing, developing and maintaining contacts with reporters, editors, podcast hosts, and producers who cover, or would be interested in covering, issues related to PETA’s work, across all media platforms
o Researching and identifying appropriate local and national media outlets and podcasts for placing coverage of PETA's efforts
- Develop new pitch ideas and ways to revamp news releases and pitches in order to increase media coverage of PETA campaigns
- Keep up to date on job transitions / changes in the journalism industry
- Monitor trends in sports, celebrity, and entertainment media coverage and news readership
- Represent the organization to the media, attending meetings and events as needed
- Monitor email and voicemail afterhours and, as-needed, manage rush media requests
- Perform any other duties assigned by the supervisor
Requirements
- Bachelor’s degree or equivalent experience working in a professional environment
- Minimum of two years of professional working experience in public relations or the media industry
- Demonstrated ability to build effective relationships and deal with a variety of people in a professional manner
- An interest in the news and public relations
- Willingness and ability to be on call and service rush news releases during weekend and evening hours
- Thorough knowledge of animal rights issues and campaigns and a desire to pursue a career in animal rights
- Interest in celebrities and the entertainment industry
- Professional writing experience, including newspaper or magazine writing experience
- Demonstrated thorough knowledge of animal rights issues and campaigns
- Demonstrated ability to work on multiple projects simultaneously
- Willingness and ability to travel on occasion
- Proven ability to take initiative and follow-through
- Demonstrated ability to make sound judgments and work independently
- Proven exceptional written and verbal communication skills
- Proven excellent organizational skills
- Proven ability to work well under pressure and meet tight deadlines
- Professional appearance and adherence to a healthy vegan lifestyle
- Support for PETA's philosophy and the ability to professionally advocate PETA's positions on issues
- Commitment to the objectives of the organization
The salary range for this position is $52,500 - $68,950 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.
A list of benefits available to qualified employees is available .
Application Deadline :
Applications for this position will be accepted until September 4, 2024.
We may fill this job opening before the deadline if we find a qualified candidate.
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