Communications Strategist

Job Responsibilities

Social Media and Graphic Design

• Manage and implement a social content calendar.
• Create, design, write, and edit digital content such as graphics and videos for social media platforms, in keeping with ACLU-TN’s mission, messaging, tone, and branding guidelines.
• Design and layout print materials, including newsletters and annual reports.
• Design and create compelling digital graphics and infographics to use in print and across various digital platforms to support public education efforts, increase and cultivate engagement, and strengthen the ACLU-TN brand.

Messaging and Content Creation

• Draft and edit talking points, press releases, media advisories, op-eds, social media content, email action alerts, newsletters, annual reports, and other written materials as assigned.
• Assist in ensuring all content adheres to brand guidelines and resonates with the target audience.
• Contribute to the development of content style guides, messaging frameworks, and other tools to maintain consistency across communication channels.

Media Relations

• Manage communications inbox and share on-call duties to respond to inquiries during non-business hours.
• Coordinate and track media interviews and speaking engagements for appropriate spokespeople.
• Support the preparation of spokespeople for interviews, events, press conferences, or other speaking engagements.
• Manage media monitoring strategies and provide regular updates and reports on media coverage to track and analyze media coverage.

Public Education and Event Coordination

• Support planning and coordination for various public education webinars and events.
• Manage ACLU-TN swag inventory and coordinate their distribution.
• Assist with preparing for ACLU-TN and partner events.

Additional Duties

• Collaborate with the director of strategic communications to craft and execute communications campaigns that further the ACLU of Tennessee’s vision and goals, grow and nurture our base, engage and mobilize supporters to move through our ladder of engagement, and build brand awareness.
• May supervise interns, vendors, and consultants as needed.
• Be responsible for digital asset management of the organization, including the development of graphics, and management of stock imagery / footage.
• Help collect, analyze, and report on analytics to inform communications strategy, understand our audiences, and optimize engagement efforts on social media, website, and email.
• Other tasks, including administrative duties, may be assigned as needed by the director of strategic communications.

Qualifications

The successful candidate will possess many of the following qualifications and attributes. If you are excited about the position but unsure that you are qualified, we encourage you to apply.

• Demonstrated support of ACLU’s mission and values.
• Excellent verbal, writing, and interpersonal communication skills.
• Ability to write and deliver work products under deadlines, with a commitment to high-quality standards.
• Exceptional writing skills.
• Strong graphic design skills (digital and print) and experience working with Adobe Creative Suite and / or Canva.
• Detail-oriented with the ability to plan, organize, prioritize, track progress, and meet goals.
• Experience working with social media such as Facebook, X (formerly known as Twitter), and Instagram.
• Creative, problem solver who can work simultaneously on multiple projects and thrives in a fast-paced environment.
• A positive professional attitude with sound judgment, flexibility, determination, and a good sense of humor.
• Comfortable in a fast-paced, sometimes high-pressure virtual and physical office.
• Open-minded and the ability to work with diverse individuals in a welcoming, culturally competent manner.
• Committed to promoting diversity, equity, inclusion, and belonging.
• Ability to work beyond 9 to 5 when necessary, with occasional weekends.
• Photography and / or videography; knowledge of Associate Press style are pluses.
29 days ago