Director of Product Led Growth.

LOCATION : New York, NY or San Francisco, CA

Conductor is a leading Website Optimization & Intelligence platform. Todays top brands use Conductor to create & optimize digital experiences that get found organically in search engines & drive value for customers.

The platform provides actionable SEO, content, & technical website intelligence paired with real-time website monitoring to help customers accelerateand protectdigital growth.

Conductor is a mission-driven company with a commitment to innovation, customer success, & culture. For Conductor, success is improving the lives of all the people in our orbitour customers, our customers' customers, our employee-owners, & our communities.

We are seeking a Director, Product Led Growth to join our team & lead our efforts in driving customer acquisition, activation, conversion, & upsell / cross sell through the optimization of our product-led growth (PLG) efforts.

In this role, you will be responsible for leading a highly cross functional team developing & executing initiatives that increase the efficiency & effectiveness of our entire product led customer acquisition life cycle.

Responsibilities :

• Develop & execute a comprehensive PLG strategy as part of a broader hybrid GTM motion that drives customer acquisition, activation, conversion, & upsell / cross sell opportunities
• Formulate, test & optimize pricing & packaging strategies that drives in product conversion
• Lead a cross functional team developing & executing product led initiatives across the entire customer life cycle, from acquisition to retention
• Work closely with the product, UX & engineering teams to identify & prioritize features that will drive customer acquisition, activation & conversion in product
• Identify opportunities to optimize land & expand synergies with direct sales motion
• Partner with the marketing, sales & customer success teams to develop effective campaigns that support customer acquisition & retention goals.
• Analyze user behavior & customer feedback to develop data-driven hypotheses for improving product acquisition & activation
• Continuously measure & optimize PLG initiatives & campaigns through testing & data analysis.
• Work with a diverse PLG tech stack including Heap, Pendo, Intercom, Marketo, Catalyst & internal customer data platforms

Qualifications :

• 8+ years of experience in growth marketing and / or product management roles, with a strong focus on PLG, PLS & growth initiatives
• Strong exposure & PLG experiences in B2B enterprise SaaS companies, ideally alongside a hybrid GTM motion that includes direct enterprise sales
• Experience leading high-performing cross functional growth teams
• Strong understanding of self service customer acquisition & conversion strategies, including in product activation, onboarding, & upsell / cross
• Demonstrated success in improving product adoption & retention through data-driven hypothesis testing
• Strong analytical data skills & experience using data to inform decision-making.
• Experience working with product, UX & engineering teams to develop & prioritize features that drive customer engagement & retention.
• Excellent communication & collaboration skills, with the ability to work effectively across diverse functions & teams
• Bachelor's degree in marketing, business, computer science / technology, or related field. Master's degree preferred
• Experience working in a B2B SaaS company required
• Website Technology and / or Digital Marketing experience a plus

Compensation : Conductor maintains competitive, performance-based compensation programs.

The NYC base salary range for this role is currently $175,000 - $220,000. Actual base salary offered may vary within this range based on education, knowledge, skills, abilities, relevant experience, internal equity, & geographic location, among other factors.

The actual compensation, if offered a position, will be based on these factors.

Variable compensation : In addition to the base salary, this role is also eligible for a 20% corporate bonus.

Conductor is an equal opportunity employer. We celebrate diversity & are committed to creating an inclusive environment for all employees.

Bringing in diverse perspectives & challenging our assumptions is the clear key to growth; it drives innovation, creativity, faster problem-solving, & stronger decision making.

All aspects of employment including the decision to hire, promote, train, discipline, or discharge, will be based on merit, competence, performance, & business needs.

Conductor does not discriminate against any employee or applicant on the basis of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, & related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, or other characteristics protected by state or federal law or local ordinance.

In addition, it is the policy of Conductor to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations & ordinances where a particular employee works.