Job Details
- Shift : 40hours per week MondayFriday
- WorkLocation : Hybrid Palo AltoCA
DutiesandResponsibilities
- Responsiblefor developing structured 360 analytics plans in partnership withour strategy media client engagement and web analytics teams toensure reports / dashboards deliver against the needs of ourinternal / externalpartners.
- Ensure 360analytics plans include endtoend focus tying marketing activity tokey financial capacity and brand health KPIs to inform decisionmaking.
- Define distribution andcommunication plan for alignment and dissemination of reportingdeliverables.
- Identifyopportunities for testing & experimentation to beintegrated into marketing programs develop test plans to increaseprogram performance.
- Identifyopportunities to further enhance the holistic marketing programreports / dashboards in partnership with the web analyticsteam.
- Leverage analytics models suchas marketing mix and attribution to support decisionmaking.Analysis areas include (but not limited to) audience segmentationlifetime value engagement and return oninvestment.
- Support the translationof existing report requirements into workable report templates andmanage the transition of existing reporting from manual analyticsprocess to integrated marketing analytics tool such as Tableau Qliketc.
with support from Director ofAnalytics.
- Define workflows andreport views in integrated marketing analytics tool to ensureselfservice automated reporting meets the requirements of internalmarketing stakeholders.
- Ensureinternal marketing stakeholders have proper onboarding / training onhow to leverage selfservice automated reporting;
define and keep upto date onboarding program for marketing reporting for newdepartment hires.
- Manage automatedreports / dashboards within integrated marketing analytics toolongoing basis develop new dashboards as needed and identify gaps inour marketing funnel and surfaceopportunities
- This role will supportthe Director of Analytics in the development of a longtermmarketing analyticsroadmap.
Requirements
EducationQualifications
Bachelorsdegree in a workrelated field / discipline from an accredited collegeoruniversity.
Experience
7years of progressive responsibility and directly related workexperience.
Benefits
- Health / Dental / VisionInsurance
- Sick TimeOff
Education Qualifications Bachelor's degree in a work-relatedfield / discipline from an accredited college or university.Experience 7 + years of progressive responsibility and directlyrelated work experience.
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