Senior Manager of Content Strategy and Digital Marketing

Posting Details

Posting Details

Posting Number

S12545P

Working Title

Senior Manager of Content Strategy and Digital Marketing

Department

MarComm-Strategic Marketing

About the University of Georgia

Since our founding in 1785, the University of Georgia has operated as Georgia's oldest, most comprehensive, and most diversified institution of higher education ( https : / / www.

uga.edu / ). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education.

UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University's main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton.

UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The University's enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students.

Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.

About the College / Unit / Department

College / Unit / Department website

Posting Type

External

Retirement Plan

TRS or ORP

Employment Type

Employee

Benefits Eligibility

Benefits Eligible

Full / Part time

Full Time

Work Schedule

Additional Schedule Information

Monday-Friday, 8am-5pm. Occasional nights and weekends required.

Advertised Salary

$70,000-$75,000

Posting Date

08 / 21 / 2024

Open until filled

Closing Date

09 / 15 / 2024

Proposed Starting Date

11 / 01 / 2024

Special Instructions to Applicants

Location of Vacancy

Athens Area

EEO Policy Statement

The University of Georgia is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status.

Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ([email protected]).

USG Core Values Statement

The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office.

Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards.

More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https : / / www.

usg.edu / policymanual / section8 / C224 / #p8.2.18 personnel conduct .

Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at https : / / www.

usg.edu / policymanual / section6 / C2653 .

Position Information

Classification Title

Marketing / Public Relations Professional

FLSA

Exempt

1.00

Minimum Qualifications

Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education / experience in lieu of the required minimum qualifications.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 5+ years of relevant marketing and / or communications work with increasing levels of responsibility.

Position Summary

The Senior Manager of Content Strategy and Digital Marketing will design and execute a centralized content plan aimed at engaging and reaching internal and external audiences.

Reporting to the Senior Director for Integrated Marketing & Brand Strategy, this role will guide the distribution of UGA content across various owned, earned, and paid channels, ensuring it aligns with and enhances the UGA brand and strategic goals.

Additionally, the Senior Manager of Content Strategy and Digital Marketing will plan, execute, and manage digital advertising campaigns across various platforms.

This position requires a strategic thinker with exceptional organizational and communication skills, capable of working collaboratively across all teams within the Division of Marketing & Communications.

Knowledge, Skills, Abilities and / or Competencies

• Proven experience in content management, content strategy, or a similar role.
• Ability to lead individuals who are not direct reports.
• Working understanding of media relations, digital marketing, SEO , and social media platforms.
• Demonstrated experience in working collaboratively across diverse teams, with the ability to coordinate and integrate efforts across the Division of Marketing & Communications.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with a strategic mindset.
• Proficiency with content management systems ( CMS ) and digital marketing tools.
• Strong attention to detail and a commitment to producing high-quality work.

Physical Demands

Standard office environment

Is driving a responsibility of this position?

Is this a Position of Trust?

Does this position have operation, access, or control of financial resources?

Does this position require a P-Card?

Is having a P-Card an essential function of this position?

Does this position have direct interaction or care of children under the age of 18 or direct patient care?

Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications)

Credit and P-Card policy

Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the UGA Credit Background Check website .

Background Investigation Policy

• Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia;
• confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for;

and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable.

Please visit the UGA Background Check website .

Duties / Responsibilities

Duties / Responsibilities

Content Strategy & Planning

• Participate in developing a comprehensive content strategy that aligns with UGA's brand and strategic goals.
• Develop and maintain a centrally led, quarterly content plan.
• Collaborate with Media Communications, Creative Services, Internal Communications, and Marketing & Brand Strategy to plan content for strategic placement across all communication and marketing channels.
• Collaborate with account and project managers to organize project teams to develop, execute, and complete integrated marketing and communications plans.
• Develop and maintain relationships with key stakeholders across UGA to source content ideas and ensure alignment with overall marketing & communications goals.

Percentage of time

Duties / Responsibilities

Digital Advertising Campaign Management

• Plan, execute, and manage digital advertising campaigns across various platforms (Google Ads, social media, display networks, etc.).
• Monitor and analyze campaign performance, making data-driven adjustments to maximize ROI .

Percentage of time

Duties / Responsibilities

Data Management and Analysis

• Supervise Marketing & Communications Data Analyst to review data and make content recommendations.
• Utilize analytics and metrics to measure content effectiveness and adjust strategies accordingly.
• Identify opportunities for testing of content and make recommendations to the team for new projects or tactics based on results.
• Collaborate with the Marketing & Communications Data Analyst on data needs and oversee planning for marketing data tracking, collection, and aggregation as needed.

Percentage of time

Duties / Responsibilities

Other Duties As Assigned (5%)

Stay updated with industry trends and best practices to continuously improve content strategies.

Percentage of time