Marketing Manager - B2B/B2C Display

Job Description

TITLE : Marketing Manager - B2B / B2C Display

POSITION TYPE : Full Time (W2)

LOCATION : Ridgefield Park, NJ

ABOUT WorldLink :

WorldLink is a rapidly growing information technology company at the forefront of the tech transformation. From custom software development to cloud hosting, from big data to cognitive computing, we help companies harness and leverage today's most cutting-edge digital technologies to create value and grow.

Collaborative. Respectful. Work hard Play hard. A place to dream and do. These are just a few words that describe what life is like at WorldLink.

We embrace a culture of experimentation and constantly strive for improvement and learning.

We take pride in our employees and their future with continued growth and career advancement. We put TEAM first. We are a competitive group that like to win.

We're grounded by humility and driven by ambition. We're passionate, and we love tough problems and new challenges. You don't hear a lot of "I don't know how" or "I can't" at WorldLink.

If you are passionate about what you do and having fun while doing it; tired of rigid and strict work environments and would like to work in a non-bureaucratic startup cultural environment, WorldLink may be the place for you.

For more information about our craft, visit https : / / worldlink-us.com .

WHO we're looking for :

We are looking for a Marketing Manager - B2B / B2C Display who will be responsible for CRM, Lead Qualification, Operations and Analytics.

You will be responsible for helping drive demand and engagement for both B2B and B2C CRM campaigns. Working with internal stakeholders and the external CRM agencies, you will be pivotal in helping drive awareness, move prospects through the buyer's journey and conversion.

Assisting with our lead qualification and analytics programs will help ensure we can evaluate the success of our marketing contributions to the organization.

You will be part of the Display Integrated Marketing organization.

Role and Responsibilities :

Project Management

Help guide logistics for our B2B and B2C CRM programs focusing on calendars, offers, proofing, etc.

Database Health

Help process and maintain our B2B Data for accurate segmentation and analytics needs.

Email Governance

Work with internal stakeholders & external agencies on email project management, branding, legal, copywriting and analytics reviews for B2B and B2C campaigns.

Sales Enablement

Assist with sales enablement initiatives to help communicate demand activities and provide sales with resources when needed.

Analytics

Assist with pulling together various B2B and B2C campaign analytics utilizing our platforms for weekly, monthly and quarterly.

Adhoc Projects

Help assist with various Adhoc CRM, Operations, and Lead Qualification and Analytics efforts outside of our daily duties as they arise.

Required Experience and Education :

• 6 years of experience with Email Marketing communications or customer engagement with strong knowledge of management and execution of multi-touch email nurturing and lead generation campaigns (required).
• Bachelor's degree required - MBA preferred.
• Familiarity of the marketing analytics and project management.
• Prior experience in working with email service providers, managing a daily email / SMS campaign and reporting on results is required.
• Experience working with External Agencies required.
• Experience with A / B testing, messaging, and post-campaign analysis required.
• Experience in working with Marketing Automation Platforms such as Eloqua is preferred.
• Tableau, Jira, Confluence experience a plus.
• Knowledge of data capture and hygiene strategies.

Necessary Skills and Attributes :

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Microsoft Office skills - PowerPoint, Word and Excel skills are required.
• Must be able to develop detailed PowerPoint presentations that tell a story; advanced Word & Excel use.
• Skilled at planning, organizing, prioritizing, and executing simultaneous projects and activities.
• Excellent project management and communication skills with the ability to balance rigorous attention to details with swift execution.
• Develop and maintain excellent working relationships with all assigned levels within and outside the company.
• Ability to plan, organize, and prioritize multiple assignments and projects.
• Ability to review detailed product development, marketing documents and media materials as needed.
• Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
• Ability to develop tasks and work assignments, based on sometimes vaguely defined objectives - multitasking skills are required.

Physical Demands :

The physical demands described here are representative of those that must be met by contract employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the contract employee is occasionally required to stand, clean, crawl, kneel, sit, sort, hold, squat, stoop, stand, twist the body, walk, use hands to finger, handle, or feel objects, tools or controls, reach with hands and arms, climb stairs or ladders and scaffolding, talk or hear, and lift up to 20 pounds.

Specific vision abilities required by the job include ability to distinguish the nature of objects by using the eye. Operate a computer keyboard and view a video display terminal between 50% - 95% of work time, including prolonged periods of time.

Requires considerable (90%+) work utilizing high visual acuity / detail, numeric / character distinction, and moderate hand / finger dexterity.

Performs work under time schedules and stress which are normally periodic or cyclical, including time sensitive deadlines, intellectual challenge, some language barriers, and project management deadlines.

May require working additional time beyond normal schedule and periodic travel.

WHAT we'll bring :

During your interview process, our team can fill you in on all the details of our industry-competitive benefits and career development opportunities. A few highlights include :

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness / Accident / Hospital Indemnity / Identity Theft Protection
• 401(k)

WHAT you should know :

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. WorldLink is an Equal Employment Opportunity and Affirmative Action employer.

All employment at WorldLink is decided on the basis of qualifications, merit, and business need. We endeavor to continue our footprint as a diverse organization by highlighting opportunities for all people.

WorldLink considers applicants for all positions without regard to race, color, religion or belief, sex, (including pregnancy and gender identity), age, national origin, political affiliation, citizenship status, marital status, military / veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws.

People with disabilities who need assistance with any part of the application process should contact us.

This job description is designed to cover the main responsibilities and duties of the role but is not designed to be a comprehensive list of all.