SENIOR MARKETING MANAGER

Job Description

Job Description

We currently have an open position for a Senior Marketing Manager in our Marketing department located in the Boca Raton, Florida location.

RESPONSIBILITIES :

• Develops multichannel marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
• Create and execute the corporate marketing plan for all business units
• Manage and liaise with third-party vendors and consultants / service providers including our Ad Agency, webmaster and tradeshow companies.
• Work with and delegates to partial FTE resources.
• Plans and executes all web, SEO / SEM, database marketing, email, social media, and display advertising campaigns.
• Oversees the designs, build, and maintenance our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Manage the marketing budget.
• Research and analyze market trends and competitors.
• Create and oversee marketing campaigns (Email marketing, digital advertising, sponsored social media content, etc.). Track effectiveness of marketing campaigns and report findings to the Vice President and executive team.
• Collaborate with company’s functional areas and coordinate content creation for articles, press releases, blog posts, and social media.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Brainstorms new and creative growth strategies through multi-channel marketing.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Creates and oversees graphic design production for all company collateral.
• Coordinate and organize all tradeshow arrangements (registration, shipping, promotion).
• Assist with format, layout and customization of marketing collateral and digital presentations.

QUALIFICATIONS :

• Bachelors or Masters degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the CDMO / Pharma industry
• Working knowledge of the drug development process
• Experience leading junior marketing team members.
• Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media, and / or display advertising campaigns
• Working experience with Salesforce, Pardot and managing marketing campaigns out of Salesforce.
• Experience with marketing automation via Salesforce.
• Experience with Global Data
• Excellent written and verbal communication skills
• Experience writing and executing marketing plans
• Strong project management, multitasking, and decision-making skills
• Experience in optimizing landing pages
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.).
• Ability to convert analytical data into useful, actionable information
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Metrics-driven marketing mind with eye for creativity
• Working knowledge of general office and design software including but not limited to Microsoft Office and Adobe Creative Suite, Canva (Photoshop, InDesign, and Illustrator skills)
• Proactive, energetic self-starter with good problem-solving skills and able to work remotely in proactive fashion
• Able to build rapport and interact at all levels of the organization
• Must be able to work independently and in a team

Job Type : Experience

Schedule : Full-Time

Benefits : Medical, Dental, Vision, Matching company 401K, PTO and Floating Holidays

At LGM Pharma, we always take pride in putting our people first. We are an equal opportunity employer.

All suitably qualified candidates will receive consideration for employment based on objective work-related criteria and without regard for the following : age, disability, ethnic origin, gender, marital status, race, religion, responsibility of dependents, sexual orientation, or gender identity or other characteristics in accordance with the applicable governing laws.