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Data Analyst-Google Analytics 4 (GA4)-Remote
Apetan Consulting llcNJ, United Statesjob_description.job_card.variable_days_ago
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job_description.job_card.job_descriptionExpert knowledge of Google Analytics 4 (GA4) and Universal Analytics for web traffic analysis Advanced Excel including pivot tables, VLOOKUP, and complex formulas Experience with business intelligence platforms Power BI & Looker Knowledge of Google Search Console, Quantum Metric and social media analytics platforms Development of KPIs and performance metrics aligned with business objectives A / B testing design, implementation, and statistical analysis Conversion funnel analysis and customer journey mapping Market research and competitive analysis methodologies eCommerce analytics including sales performance, customer behavior, and product analysis Marketing attribution modeling and ROI analysis Financial analysis and forecasting techniques Customer lifetime value (CLV) and churn analysis Web analytics including user experience and conversion optimization Creation of executive-level reports and data-driven presentations Translation of complex analytical findings into actionable business recommendations Cross-functional collaboration with marketing, product, and operations teams Stakeholder management and requirements gathering Training and mentoring team members on analytical tools and methodologies
Summarized Skills
Google Analytics 4 (GA4), Power BI / Looker, SQL , social media analytics platforms
REQUIRED SKILLS
Core Analytical Skills
- Advanced proficiency in SQL for data extraction, transformation, and analysis across multiple database systems
- Statistical analysis and hypothesis testing using descriptive and inferential statistics
- Data visualization and storytelling through compelling charts, dashboards, and reports
- Strong analytical thinking with ability to identify trends, patterns, and actionable insights from complex datasets
Analytics & Reporting Tools
Business Intelligence & Strategy
Specialized Analysis Areas
Communication & Collaboration
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