Senior Manager, Brand Communications (Collaborations & Partnerships)

Must be fluent in English and Spanish.

Purpose & Overall Relevance for the Organization :

The Sr. Manager Storytelling drives the development of an integrated, through-the-line, marketing communications package to support adidas’ global and specific BU marketing and business objectives.

Key Responsibilities :

• Act as partner to the BU product managers in developing marketing and communication plans that drive the business unit and lead to effective communication activities.
• Manage development of short and long-term communications strategy based on the global SBP and specific business unit objectives and drive the development of an effective channel- planning strategy based on the consumer and marketing objectives.
• Create comprehensive action plans for all BU communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies, including all the internal stakeholders : social, PR, digital, retail
• Remain up-to-date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular.
• Ensures constant communication with markets to enable the local opportunities to activate and amplify the partnership
• Identify communication opportunities, as well as opportunities for Co-ops & Co-branding and coordinate with day-to-day management of all other marketing disciplines : Digital, Social, PR and retail.
• Manage global and local agencies across projects and activities for the business unit : agency briefing process and development of concepts and creative elements.
• Manage and guide agency towards creative concept that meets objectives and works across disciplines, and global markets.
• Oversee development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards and delivered on time for execution
• Design and monitors the Business Unit and global communications plan and benchmark the progress in the brand perception in markets.
• Design post-campaign evaluation performance by conducting or coordinating research and tracking project development, collating results into regular quality reports.
• In charge of the management of communications and advertising specific budgets and spending strategies to ensure communication activities are developed with regional use and implementation issues in mind.

Authorities (possibility) :

Limited Representational Authority (i.A.)

Key Relationships :

Brand adidas : Brand Management

Brand adidas : other BUs Brand Marketing adidas Local Markets

adidas Finance / Controlling adidas Procurement Creative Agencies

External partners and key accounts

Knowledge, Skills and Abilities :

• Strong interpersonal / communication skills and high level of strategic thinking.
• Broad experience in marketing communications, campaign development and execution.
• Deep-rooted understanding of an ever-changing marketing landscape and advanced experience in project management.
• Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups : product marketing, communications, social, digital.
• Broad understanding of and passion for the sports and fashion / entertainment industry.
• Excellent presentation and organizational skills.
• Strategic thinker

Requisite Education and Experience / Minimum Qualifications :

• Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
• 8+ years’ industry and / or relevant work experience.
• Fluent written and spoken English and Spanish language skills.
24 days ago