Social Media Specialist II

This position is based out of our Westlake, OH office and is eligible for a hybrid schedule after the probationary period.

JOB OVERVIEW :

The Social Media Specialist II cultivates the organization’s presence across social media platforms by evolving and maintaining the social media strategy and actively engaging with Equity Trust prospects, clients, and fans by building relationships and fostering an active community for the brand.

This role will work collaboratively to develop innovative, best-in-class content within all social media and content platforms with a focus on business results, and brand awareness / engagement.

They look for ways to tell the brand story through a strategic lens and clever social media content that assists in driving sales and promoting Equity Trust’s products and services.

This is a dynamic role within our social and digital channels. The preferred candidate will have a passion for community building and developing relationships through online content and engagement that supports departmental goals.

RESPONSIBILITIES & DUTIES :

• Deliver best-in-class social customer engagement experiences by monitoring and actively engaging with Equity Trust consumers and customers and their questions, complaints, comments, or praise with urgency and delight.
• Adopt, maintain, and apply the brand tone and voice to social community engagement tactics in collaboration with copywriters and designers to build, foster, and grow the brand's online communities.
• Develop, and build a robust understanding of our industry, business lines, and services. Capable of differentiating between these elements across the job function.
• Contribute to all content planning and brainstorming activities. Be prepared to share insights, provide considerations, and assist in development efforts.
• Own, maintain, and execute the social media calendar, including content development workflows and processes. Responsible for publishing daily content for social platforms (including but not limited to Instagram, Facebook, LinkedIn, YouTube, TikTok, and X), ensuring that all messaging aligns with monthly marketing goals and themes by partnering with stakeholders.
• Establish and grow strategy around influencers and content creators to drive engagement, increase brand awareness, and achieve marketing goals.
• Leverage social media listening tools to identify and engage beyond brand-owned pages and mentions. Regularly surface key themes and topics across social media and online channels, and make recommendations to improve brand efforts, priorities, and investments.
• Capture and analyze social media data / metrics, insights, and best practices; make recommendations for future marketing plans and content strategies and report out to leadership.
• Regularly research and report on social trends; stay up to date on the newest platforms and content strategies, while continually learning about digital marketing concepts;

report on audience development and competitive brand insights with the team.

Perform other duties as assigned

QUALIFICATIONS :

• 3-5 years of experience with social media, social media community management, social content creation, or related fields, including experience using paid and organic content strategies.
• Bachelor’s degree in marketing or related field preferred
• Ability to provide a writing sample or portfolio of work demonstrating strong creative thinking and community management skills on social platforms.
• Excellent written communication skills.
• Passion for and expertise in social media and navigating the digital marketing landscape.
• Proactive, self-starter, self-manager, and tenacity for finding solutions to problems.
• Highly creative and imaginative with strong conceptual skills with the ability to align with strategy.
• Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail.
• Established experience on mainstream social media platforms, including but not limited to Instagram, Facebook, TikTok, X, YouTube, LinkedIn, and Reddit.
• Proficient in Microsoft Office 365.
• Experience with social media tools and analytics platforms, with a key understanding of metrics and demonstrated knowledge of social media strategies.
• Experience or willingness to learn, use, and expand A.I. tools and technology.
• Understanding of corporate governance, processes, and workflows. Bonus for those with experience in finance, real estate, or investing industries.
• Willing to work occasional hours on evenings and weekends if necessary.

PROFESSIONAL CERTIFICATIONS :

None required

CULTURAL COMPETENCIES :

In addition to our core company competencies of Cultivates Innovation , Nimble Learning , Action Oriented , collaboration , and Resilient , a successful candidate in this role should exhibit the following behavioral competencies :

Manages Complexity Drives Engagement

Optimizes Work Processes Self-Development

PHYSICAL DEMANDS / WORK ENVIRONMENT

This job operates in a professional office environment and routinely uses standard office equipment. While performing the duties of this job, the associate is regularly required to speak and hear.

The associate is frequently required to sit for extended periods of time, as well as stand, walk, use hands and fingers, and reach with hands and arms.

This job requires the ability to lift files, open filing cabinets, and bend or stand on a stool as necessary.

DISCLAIMER / ASSOCIATE ACKNOWLEDGEMENT

The above statements describe the general nature and level of work only. They are not an exhaustive list of all required responsibilities, duties, and skills.

Other duties may be added, or this description amended at any time.

About Equity Trust :

Equity Trust empowers individual investors and financial professionals by removing the barriers to investment freedom. As an IRS approved custodian, we fulfill the custodial and administrative duties required for each type of investment account our clients hold.

With an Equity Trust account, clients have the opportunity to invest in alternative assets such as real estate, precious metals, private equity, and more.

Additionally, clients can invest in traditional assets such as stocks and mutual funds all through a single custodian.As an industry-leading custodian of alternative assets in tax-advantaged accounts, our 45-year* track record of excellence is unmatched in the industry.

Equity Trust streamlines the investment experience by offering optimized solutions, processes, and service.As a directed custodian, Equity Trust does not provide tax, legal or investment advice, nor do we offer or sponsor any proprietary investment products.