Specialist, Digital Marketing

Summary :

The Digital Marketing Specialist will assist with the planning, facilitation, and execution of all digital-related strategies surrounding portfolio retention marketing and acquisition marketing.

Candidate must be a detail-oriented, energetic self -starter that thrives in a fast-paced growing environment.

Essential Job Duties and Responsibilities :

Responsible for the daily management of digital ad platforms and paid digital campaigns including budget and bid management, monthly reporting, creative / copy analysis, and competitor / audience research

Responsible for the daily / weekly quality assurance of all portfolio related digital campaign files

Work with our internal creative agency to create and coordinate new marketing copy and ads for our various digital marketing channels

Communicate campaign updates / instructions to vendors and business partners, as it relates to their role in the customer retention funnel

Leverage analytics for campaign reporting as well as to identify marketing campaign trends. Upon discovery, effectively communicate findings and proposed actions plans to senior management

Support the digital marketing team with day-to-day authenticated platform marketing needs for mobile app and web-based customer account

Comply with all company policies and procedures.

Maintain regular and punctual attendance.

Other Job Duties and Responsibilities :

Performs other related duties as assigned.

Supervisory Responsibilities :

This position is an individual contributor.

Qualifications :

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required.

Experience with digital analytics tools (ie. Google Analytics, Adobe Analytics, FullStory, etc.)

Strong critical-thinking skills and willingness to learn

Clear, concise communication skills

Proven track record of responsibility and dependability

Candidate must thrive in a fast-paced, changing environment

Excel proficiency required.

Education and / or Experience :

BA / BS degree (marketing or business preferred)

1-2 years of hands-on digital ad platform experience required - including Google Ads, Microsoft Ads, and Meta Ads (FB & IG)

Certificates, Licenses, Registrations :

None Required

Work Complexity :

Addresses problems that are not immediately evident but typically not complex. Problems are typically within the immediate job area.

Problems are typically solved through drawing from standard procedures and basic analysis.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements.

The noise level in the work environment is usually moderate.

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear.

The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms.

The employee must occasionally lift and / or move up to 25 pounds.

Equal Employment Opportunity :

The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act :

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation.

Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities :

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position.

The company may change the specific job duties with or without prior notice based on the needs of the organization.