Creative Director Of Copy

Job Description

We are seeking an experienced forward-thinking creative leader dedicated to delivering exceptional work that pushes our brand forward and challenges the limits of creativity.

You excel in brainstorming and collaboration, showcasing your versatility in writing across diverse styles and platforms.

You thrive on generating bold ideas and are adept at presenting your work, copy, and concepts to clients at any level. With a strong commitment to nurturing emerging creative talent, you lead teams to achieve their best work.

Your curiosity and inventiveness are boundless, resulting in concepts and executions that are fresh, surprising, strategic, and consistently on brand.

You will be responsible for shaping the creative vision of projects, ensuring that our messaging is not only impactful but also aligns with our brand identity and objectives.

This role interfaces with various agencies and production arms to bring our *new* high-level brand vision and seasonal campaigns to life.

On any given day you will...

Manage the creative messaging strategy and direction of high level campaign work within the internal marketing team

Bring an always on, optimistic, collaborative approach to everything you do.

Serve as a campaign department and discipline lead ensuring the continued growth of the team and uniting everyone to push the boundaries of what creativity can be

Help identify the strategic and conceptual direction across various projects, and clearly present those ideas to cross functional teams and c-suite

Has experience building big, campaign platform ideas with tight teams in a fast-moving environment

Is an extremely strong and empathetic leader who can manage multiple projects simultaneously

Has a nurturing approach to team members and is committed to building on their ideas and encouraging progression through clear feedback and guidance

Has ample experience working with and presenting to stakeholders of all levels including C-suite

Has experience working collaboratively with multiple internal teams.

Has outstanding oral, written, and presentation skills

Oversees development of top line creative concepts for all GNC campaigns both brand and promotional / seasonal campaigns as specified in briefs provided by various business partners

Maintains a solid reporting line to VP of Creative and other senior leadership. Provides support and clear communication to the senior team on current initiatives, while ensuring work is creatively outstanding yet meets all proposed objectives.

Manages all projects to a specific operating budget, and provides input upfront to help determine those allocations.

Initiates high level brainstorming / retail campaign development sessions. Provides oversight during concept phases to ensure ideas integrate and translate within digital, print, social, broadcast and all traditional and non-traditional media.

Acts as the creative catalyst for the brand, driving the expression of the brand in all marketing channels

Direct the execution of creative retail campaigns across all mediums print, crm, display, web and social. Partner with Project Managers, Merchants, other Creative Team members and Agencies to optimize outputs.

This includes Messaging, conceptual design, typography, layout, photography.

Leads and collaborates with outside agency or freelance creative resources for outside concept development as required.

Reviews all final creative pieces and ensures quality, efficiency and accuracy.

Supports usage, updating and maintenance of Brand Guidelines

Recruit, train, develop, retain and manage the creative copy teamLeadership Responsibilities

Recruit, train, develop, retain and manage the creative copy team. Supervise the Creative, Copy and Digital team managers.

Identify and develop talent, fostering a culture of creative excellence and collaborative spirit.