Sr Analyst - Market Research

Description

Senior Analyst - Market Research

The Brand Center of Excellence (BCOE) strategically guides and empowers enterprise stakeholders to build brand equities that inspire, engage, retain, and grow global audiences.

As a key member of the BCOE, the Senior Analyst of Market Research plays a crucial role in shaping our understanding of market dynamics and consumer behavior.

This position involves research design, data collection, analysis, and reporting for a portfolio of primary research studies.

The successful candidate will combine expertise in market research methodologies with advanced data mining and statistical analysis techniques.

Responsibilities :

Research Design and Execution :

• Collaborate with the Market Research team to design and execute primary research studies.
• Conduct secondary research to inform study design and identify relevant trends.
• Collect and analyze data using both quantitative and qualitative methods.

Insights and Recommendations :

• Translate research findings into actionable insights.
• Develop data-driven recommendations that guide high-visibility efforts, including audience-led strategies, brand initiatives, program development, and marketing communications.
• Craft compelling narratives to communicate insights effectively.

Collaboration and Communication :

• Work closely with seasoned market researchers to align research efforts with organizational goals.
• Present findings to internal clients and stakeholders clearly and understandably.
• Foster a collaborative and future-fit team environment.

Technical Competencies :

• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• Strong skills in SPSS or a similar statistical software package.
• Familiarity with advanced statistical methods (e.g., general linear models, analysis of variance, factor analysis, etc.).
• Understanding of data mining concepts and AI applications.

Qualifications :

• Bachelor’s Degree (Master’s Degree strongly preferred) in Marketing, Business, or a related field.
• Minimum of 6 years of experience in marketing research and analytics.
• Knowledge of branding, marketing, and customer experience is advantageous.
• Highly organized and detail-oriented.
• Excellent interpersonal and communication skills.
• Able to work a Hybrid schedule- working three days per week on the St. Jude Campus / National Executive Office in Memphis, TN.

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Benefits & Perks

• Core Medical Coverage : (low cost low deductible Medical, Dental, and Vison Insurance plans)
• 401K Retirement Plan with 7% Employer Contribution
• Exceptional Paid Time Off
• Maternity / Paternity Leave
• Infertility Treatment Program
• Adoption Assistance
• Education Assistance
• Enterprise Learning and Development

ALSAC is an equal employment opportunity employer.

ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms :

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and / or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.