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Job Description Summary
This role will be responsible for leading Insights programs and implementing both primary & secondary research to derive integrated, advanced insights to inform the business decisions and Innovation programs.
Job Description
We are the makers of possible .
BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it’s no small feat.
It takes the imagination and passion of all of us from design and engineering to the manufacturing and marketing of our billions of MedTech products per year to look at the impossible and find transformative solutions that turn dreams into possibilities.
We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self.
Become a maker of possible with us.
Job Description Summary
As an Associate Director, Customer Insights, you will be responsible for leading development and evolution of Insights and data-driven decision making across BD.
This role will be responsible for leading Insights programs and implementing both primary & secondary research to derive integrated, advanced insights to inform the business decisions and Innovation programs for assigned business units.
The individual will have to actively bring voice of customers into consideration and promote external orientation.
The primary responsibilities of this role are to :
- Lead Insights and Analytics agenda that enables the achievement of BD long-term success.
- Develop best in class approach for programs focused on understanding unmet customer needs and formulate opportunity areas.
- Partner with Business Unit, Region and Functional leaders (Marketing, R&D, Business Development) to build and deliver actionable learning plans with clear understanding of business issues.
- Provide foresight by anticipating how market growth drivers will influence future business strategies.
- Lead the process of translating and communicating customer insights in the development of business decisions and strategies.
- Communicate objective, in-depth, and actionable insights and recommendations to key business partners and stakeholders via reports, compelling presentations, and ad-hoc meetings.
- Stay informed of market best practices and new approaches and act as a thought leader for Insights within BD.
SKILL SET
- Advanced proficiency in Market Research design and execution.
- Deep understanding and experience with human-centered design Innovation frameworks (e.g. Design Thinking).
- Ability to challenge the status quo by utilizing data and insights penetrating beneath the numbers to bring strategic focus to BD business platforms.
- Proficient at leveraging multiple forms of reporting including "story telling", infographics, dashboards to communicate complex data and insights derived from research.
- Strategic thought-leadership.
- Ability to effectively work at all levels of the organization across businesses and functions.
- Manage multiple projects effectively at the same time.
- Entrepreneurial and creative mindset.
- Leadership through influence.
- Analysis and interpretation of data through a commercial lens.
- Relationship-building and emotional intelligence.
Experience & Education
- Bachelor's degree required; MBA preferred.
- 10+ years of experience in strategic Insights and analytics roles.
- 5+ years of experience in Innovation-oriented roles.
- Experience with conducting primary and secondary market research.
- Experience in conducting Ethnographic research.
- Experience in analytic methods such as, but not limited to - Volumetric Forecasting, MMA, TURF, Max-Diff, Choice-based methods.
- Research methodology experience with segmentation, pricing, messaging, A&Us, etc.
- Experience in managing Insights vendors.
- Preferred industry experience in medical devices, pharmaceuticals or OTC.
- Preferred global research experience.
Primary location : Franklin Lakes, NJ
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19.
In some locations, testing for COVID-19 may be available and / or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
Why Join Us?
A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work.
It’s also a place where we help each other be great, we do what’s right, we hold each other accountable, and learn and improve every day.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do.
We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you’ll discover a culture in which you can learn, grow, and thrive.
And find satisfaction in doing your part to make the world a better place.
Becton, Dickinson and Company is an Equal Opportunity / Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary Work Location
USA NJ - Franklin Lakes
Work Shift
At BD, we are strongly committed to investing in our associates their well-being and development, and in providing rewards and recognition opportunities that promote a performance-based culture.
Salary Range Information
$154,700.00 - $255,200.00 USD Annual
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Remote working / work at home options are available for this role.
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