Art Director, Content Experiences and Strategy

BBC Studios

Bold. British. Creative : that’s BBC Studios. Combining the strengths of the UK’s most-awarded production company with a world-class distributor, we fund, create, distribute and commercialize world-class content for the BBC and other UK and international companies.

Our aim is to inspire audiences around the globe with quality content that informs, educates and entertains and to strengthen the BBC, our partners and wider industry both creatively and financially.

We seek to be the best British content company in the world; a first-choice partner and employer, where everyone can flourish and do their best work.

BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC Group, creatively and financially supporting the BBC, its partners, and the wider industry.

We combine the strengths of the UK’s most awarded producer with a world-class distributor. Taking ideas from thought to screen and beyond, our activities range from content financing, development, production, through to global program sales, branded services, consumer products, live events and ancillaries.

Global Digital News and Streaming

At BBC Global Digital News & Streaming, (a team situated within BBC Studios, the commercial arm of the BBC) we aim to help people understand the world around them, make informed choices, and take an active part in society and democracy.

As we expand our footprint to meet increasing demand for our style of quality and impartial journalism and unscripted content in North America, we are seeking motivated, passionate, high performing individuals across a variety of skillsets to join our global team.

Our primary locations are New York City, Washington, D.C., and London; we are seeking candidates whose location allows them to work hybrid to any of these offices.

Job Purpose

The Art Director for Content Experiences & Strategy owns the visual experience & user experience of content as it sits within our digital products.

Key Responsibilities and Accountabilities

Responsibilities :

• Guide product experience work through the full lifecycle of identifying, strategizing, designing, communicating, building, and tracking success
• Provide art direction and guidance to in-house designers, freelancers, and external agencies
• Act as a creative ambassador across the org, advocating for the importance of design in enhancing the overall user experience and driving business growth.
• Develop and communicate the content experience creative strategy
• Maintain documentation and standards of the strategy
• Create design assets such as graphics and mockups to deliver on strategy
• Actively identify issues to be fixed

Collaboration with the editorial team :

• Define the way connected editorial content is experienced across BBC’s digital spaces
• Create the strategic direction for defining and implementing content visuals within the product interface, such as franchises and special experiences (Election, Olympics)
• Work alongside the photo desk to define strategy and guidelines for imagery used across our news and features content

Collaboration with the Product & Tech team :

• Provide strategy and documentation to map the content experiences that exist as micro-journeys within the product interface
• Provide strategy and requirements for implementing content experiences
• Work closely with developers to ensure seamless implementation of design concepts and optimize performance across various devices and platforms.

Collaboration with the UXD team :

• Ensure product experiences are understood and considered in design for all interface and components
• Contribute content experience elements to overall design documentation such as the design system

Collaboration with the Commercialization team :

• Help identify the experiences for sellable content packages in product
• Create mockups and other materials to communicate this to sales & content packaging teams

Collaboration with the Brand team :

• Ensure alignment of content visual strategy with the overall brand identity strategy
• Be the brand strategy expert as it applies to our digital product suite

Knowledge, Skills, Training & Experience

Knowledge :

• Strong understanding of digital content experiences, particularly within news and media environments.
• Expertise in design principles, including UX / UI, interaction design, and visual storytelling.
• Familiarity with content management systems (CMS) and digital product design best practices.
• Solid grasp of the role of design in enhancing user experiences and driving engagement in editorial contexts.
• Understanding of brand identity and how it aligns with content strategies across multiple platforms.

Skills :

• Exceptional art direction skills with the ability to guide both in-house and external teams.
• Proficiency in design tools such as Adobe Creative Suite and Figma.
• Strong communication skills to effectively advocate for design strategies across cross-functional teams (Editorial, Product, UXD, Tech, and Commercialization).
• Ability to create compelling design assets, mockups, and prototypes that communicate creative strategies and drive implementation.
• Analytical skills to assess the success of design strategies and adapt based on performance data.
• Strategic thinking and problem-solving abilities, with a focus on identifying design issues and proactively proposing solutions.
• Solid understanding of responsive design and optimization for performance across various devices and platforms.

Experience :

• Proven experience in a similar role leading design or art direction for digital content experiences within media, entertainment, or publishing industries, and this experience should be demonstrated through a portfolio of work.
• Experience working closely with editorial teams to create visually engaging and cohesive content experiences.
• A track record of working within cross-functional teams, collaborating with product, tech, and UX teams to align design with product strategy.
• Hands-on experience in creating design systems and maintaining documentation for consistent visual standards across digital products.
• Experience in commercializing design concepts by developing mockups and assets that align with brand identity and support sales initiatives.
• Familiarity with designing for large-scale digital campaigns or events (e.g., Elections, Olympics, etc.).

Compensation

The anticipated annual base salary for this position is $130,000 to $140,000 with a company bonus. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

This range is not inclusive of a competitive bonus, flexible, hybrid working schedule & benefits including but not limited to : 100% BBCS covered medical & dental insurance, vision, & 401k match.

Hybrid : This position is designated as hybrid, with a greater emphasis on remote work, though regular in-office contributions are still required.

Benefits and Perks

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Work / life balance
• Free Retirement Consulting to All Employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement
• Bagel Mondays, Monthly Happy Hours, and more!

About the BBC

We don’t focus simply on what we do we also care how we do it. Our values and the way we behave are important to us.

Diversity matters at the BBC. We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC whether that’s to contribute to our programming or our wide range of non-production roles.

The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and / or belief.

We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.