Job DescriptionThe Role : The Marketing Scientist is knowledgeable in methodology and practice of marketing analytics with an emphasis on inferential and prescriptive methods.
This individual has experience with measurement and Media Mix Modeling (MMM), including advanced econometrics and statistical methods used to qualify media impacts.
The Marketing Data Scientist will work closely with teammates in Marketing Applied Sciences and stakeholders in the vehicle brands to ensure objective performance evaluation and optimization of audience activation to drive sales.
The Scientist will assist in the research and development of advanced marketing models, drawing insights and creating scalable products that identify channel and tactic level opportunities with high return on investment.
What You'll Do : Work on a diverse, cross-functional team to help implement high-impact, data-driven solutions to address business challenges in the vehicle brand marketing teams.
Possess contextual business knowledge and familiarity with marketing media measurement techniques including MMM, MTA, unified attribution, ROAS testing, and various industry measurement media platforms.
Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems.Demonstrate an ability for using data, analytics, and insights to add revenue and business-impacting value.
Effectively communicate through telling a succinct, data-driven story in any forum, tailoring delivery to a wide range of stakeholder levels from analyst to senior executive.
Required Qualifications : Undergraduate degree in a quantitative field and 2 or more years of work experience.Expertise with fundamental statistical concepts and considerations for selecting an appropriate modeling technique.
Proficient writing Python / R and SQL / Spark, working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark / ML, sklearn, numpy and related packages.
Preferred Qualifications : Master's Degree or Ph.D. in Marketing Science, Econometrics, Statistics, Psychometrics, (Bio)Statistics, Applied Mathematics, Operations Research, or another quantitative field.
Familiarity with marketing analytics and advanced methods such as customer lifetime value, multi-touch attribution, time-series forecasting, and hierarchical bayes.
Additional Job DescriptionThis role is based remotely but if you live within a 50-mile radius of the listed locations, you are expected to report to that location three times a week, at minimum.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.Benefits :
GM offers a variety of health and wellbeing benefit programs, including medical, dental, vision, retirement savings plan, and more.
Data Scientist, Marketing Applied Science
Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems: preprocessing multisource data; performing exploratory and targeted data analyses; monitoring as well as sustaining model effectiveness; and presenting complex information using data visuali...
Marketing Data Scientist
The Marketing Data Scientist will work closely with teammates in Marketing Applied Sciences and stakeholders in the vehicle brands to ensure objective performance evaluation and optimization of audience activation to drive sales. Job DescriptionThe Role:The Marketing Scientist is knowledgeable in me...
Tax Data Analyst
The Data Analyst will be responsible for collecting, organizing, and analyzing tax and financial data to support tax preparation and compliance, reporting, and strategic decision-making. We are seeking a detail-oriented and analytical Data Analyst to join our dynamic tax team. Perform regular audits...
Business Analyst (Sales)
The Business Analyst is responsible for supporting business leaders with data analysis to drive improved data-driven decision making. The Business Analyst will report to the VP, Sales. Support business development strategies by providing data-driven insights and recommendations to the business devel...
Senior Principal Software Engineer - Studio in the Cloud
Oracle Senior Principal Software Engineer - Studio in the Cloud. Large/enterprise scale software development and engineering experience, particularly with cloud services and distributed systems. As a Senior Principal Engineer in this space, you will have broad ownership of core technical components ...
Senior Software Development Engineer, Android
The Senior Software Engineer, Android will interact directly and continuously with product owners, software engineers, and designers, and will release a shippable product early and often. Ford Motor Company Senior Software Development Engineer, Android. We are looking for a customer-centric senior s...
Principal/Expert Business Analyst
As a Senior Business Analyst specializing in healthcare industry, you will play a pivotal role in driving digital transformation within Takeda's healthcare initiatives. Interpret Takeda's SDLC and guide junior business analysts and stakeholders through the digital solution journey. Works with the bu...
Senior Security Engineer - Data Security Engineering
The Senior Engineer, Data Security Engineering will play a pivotal role in building and optimizing the organization’s data security posture. The role involves working on advanced security solutions, creating secure data architectures, and ensuring the protection of sensitive data across on-premise, ...
Senior Analyst, FP&A Marketing
Confluent Senior Analyst, FP&A Marketing. This role is a key member of the Marketing Finance team and will work closely across the Field Sales, Marketing, and Partner organizations to utilize our business data to provide insight into the organization's pipeline performance and optimize pipeline ...
Software Engineer Intern
Cadence Design Systems – is an industry leader in computational molecular design through rapid, robust, and scalable software, consulting services, and Orion®, the only cloud-native fully integrated software-as-a-service molecular modeling platform. You will gain an understanding of the importance o...