The Strategic Account Services (SAS) organization strives to improve the Amazon customer experience by working directly with Selling Partners to enable more selection, reduce defects, and drive growth across their businesses.
Our team invents and innovates across technology, processes and people to enhance the services we offer, improve Selling Partner engagement and satisfaction, and build scalable solutions.
We are seeking to hire a Senior Marketing Operations Manager to 1) lead the Marketing Operations tech stack strategy for SAS (e.
g. Sales / CSMs), 2) drive process improvements to increase SAS productivity, 3) develop the data infrastructure / strategy, and 4) launch automations to scale operations.
In this role, you will be supporting the Seller Recruitment and Experience (SRE) team on program recruitment and communications for our sellers.
You should be highly analytical, resourceful, customer focused, team oriented, and have an ability to work independently under time constraints to meet deadlines.
You will be comfortable thinking big and diving deep. A proven track record in taking on end-to-end ownership and successfully delivering results in a fast-paced, dynamic business environment is strongly preferred.
Key job responsibilities
- Work at both the strategic and tactical level to champion bold, innovative automation
- Oversee Marketing tools and its data infrastructure to inform business decisions
- Leverage automation to improve processes and productivity, and make recommendations to support an organization scaling at rapid pace
- Lead data strategy develop a) data infrastructure (e.g. lead attribution), b) methods to measure, and c) reporting to identify key touchpoints to improve conversion.
- Implement strategies to deliver improvements in conversion rates, targeting, and overall productivity.
- Define and measure operational efficiencies and drive improvements against it
- Conduct A / B testing to improve campaign performance.
- Connect process, tech, and people together to create streamlined operations for the org
- Envision new marketing approaches and channels to reach and engage key audiences
- Develop and execute on new ideas (project plans, collaborations with internal and external teams)
- Gather detailed business requirements in collaboration with internal stakeholders (Marketing, Tech teams, etc.)
- Manage multiple projects gracefully and balancing contending priorities in a rapidly changing environment
- Drive efforts to integrate 3rd party and internal tools from evaluation to implementation
- Ensure marketing tool activities comply with Infosec and communication governance
A day in the life
Govern the Marketing Operations tech stack for the organization (e.g. Pardot)
Directly interface with business customers, gathering requirements and delivering complete marketing automation solutions.
Establish scalable, efficient, automated processes for large scale data analyses and automations.
Work closely with data engineering teams and operations to build scalable data infrastructure solutions.
Drive roadmap and sprint planning cycles, participate and support business reviews, annual planning and goal setting exercises.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Bachelor's degree
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Knowledge of analytics tools and web traffic reporting
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
- Large scale project delivery for MarTech (e.g., integrating new 3rd party tools, migrating marketing automation platform, etc.)
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