HelloFresh is looking for a Creative Strategy Manager, Marketing Reactivations. This role will focus on creative optimization to drive business impact across HelloFresh brands & multiple marketing channels.
You will use past data & ongoing testing to devise the right design & messaging approaches across channels & segments, & tell a more relevant story of our brands, products, & value props.
You will
- Develop content strategy, run experiments & measure success
- Identify opportunities to amplify business impact through creative optimization & content relevancy through data-driven customer insights & personalization
- Lead tests end to end, including scoping, executing, performance tracking & analyzing the end result to build best practices & recommendations for channel & brand teams
- Build, share & implement creatives best practices
- Collaborate with cross-functional teams to ensure that our creative strategy is aligned & set for successful ROI
- Monitor & analyze industry trends in order to build up our long term creative strategy by channel
- Take ownership on the current creatives process & actively propose strategic changes in favor of efficiency
- Act as SME for creative tools to drive most efficient setups & reporting
You have
- Bachelors degree in a related field
- 5+ years of relevant experience
- Strong understanding of creative strategy & digital marketing
- Proven record of leading & measuring creative excellence
- Ability to translate data into actions, & use data-driven insights to make decisions
- Strong Excel / Google Sheet skills
- Strong stakeholder management skills working across multiple teams & territories
- Strong verbal & written communication skills
Youll get
- Competitive salary, 401k with company match that vests immediately upon participation, & company equity plan based on role
- Generous PTO, including sabbatical, & parental leave of up to 16 weeks
- Comprehensive health & wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education
- Up to 75% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, & Factor )
- Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, & LGBTQ+
- Inclusive, collaborative, & dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain
Position is eligible to participate, contingent on Supervisory Board Approval, in HelloFresh's equity program.
This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks & responsibilities as needed to meet changing business needs, operational requirements, or other factors.
New York Pay Range
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