Lead/Digital Marketing Specialist

Role : Leads / Digital Marketing Specialist

Join the fastest-growing Academy of Early Education in the nation where "Happy Happens Here"!

At The Learning Experience, we provide a platform for showcasing talents, sharing ideas, and advancing careers in Early Childhood Education.

We are currently seeking a passionate individual with daycare or preschool experience to join our team as a Lead and Digital Marketing Specialist.

What We Offer :

• Competitive Benefits : Enjoy health, vision, and dental insurance, a 401K plan, a pet discount plan, childcare discounts, and more!
• Opportunities for Growth : Benefit from ongoing training and professional development, tuition reimbursement, and leadership pathways that support your goals as an educator.

As a Preschool Lead Digital Marketing Specialist, You Will :

• Lead Generation : Utilize various channels to identify and generate leads for the company, including cold calling, email outreach, social media engagement, and networking events.
• Lead Qualification : Evaluate the quality and suitability of leads based on predefined criteria, such as demographics, industry, budget, and purchasing intent.
• Lead Nurturing : Develop and maintain relationships with leads through ongoing communication and engagement, providing information, answering inquiries, and addressing concerns to move leads through the sales funnel.
• Database Management : Organize and maintain a database of leads, ensuring accurate and up-to-date information for effective lead tracking and management.
• Collaboration : Collaborate with sales, marketing, and other relevant departments to align lead engagement strategies with overall business objectives and sales targets.
• Reporting and Analysis : Track and analyze key metrics related to lead engagement activities, such as lead conversion rates, response rates, and engagement trends, to identify areas for improvement and optimization.
• Campaign Management : Assist in the planning, execution, and monitoring of lead generation campaigns and initiatives to drive engagement and achieve business goals.
• Customer Relationship Management (CRM) : Utilize CRM software to manage leads, track interactions, and record relevant information to ensure effective lead management and follow-up.
• Training and Development : Stay informed about industry trends, best practices, and emerging technologies related to lead engagement, and participate in training programs or professional development opportunities to enhance skills and knowledge.
• Customer Service : Provide excellent customer service to lead throughout the engagement process, ensuring a positive experience and building rapport to foster trust and loyalty.
• Digital Strategy Development : Develop and implement digital marketing strategies aligned with overall corporate goals and objectives, including brand awareness, lead generation, and customer acquisition.
• Content Creation : Create engaging and relevant digital content across various platforms, including websites, social media, email campaigns, blogs, and advertisements, to attract and engage target audiences.
• Search Engine Optimization (SEO) : Optimize digital content and website structure to improve search engine rankings and increase organic traffic, using strategies such as keyword research, on-page optimization, and link building.
• Paid Advertising : Plan, execute, and optimize paid advertising campaigns across digital channels, such as Google Ads, social media ads, display advertising, and sponsored content, to drive targeted traffic and conversions.
• Social Media Management : Manage corporate social media accounts, including content creation, scheduling, monitoring, engagement, and community management, to build brand awareness and foster customer relationships.
• Email Marketing : Develop and execute email marketing campaigns, including segmentation, automation, A / B testing, and performance tracking, to nurture leads, drive conversions, and retain customers.
• Analytics and Reporting : Monitor and analyze key performance metrics and campaign results using digital analytics tools, such as Google Analytics, to measure the effectiveness of digital marketing efforts and identify areas for improvement.
• Website Management : Oversee corporate website maintenance, updates, and optimization to ensure functionality, user experience, and alignment with branding and marketing objectives.
• Marketing Automation : Implement marketing automation tools and workflows to streamline processes, personalize communication, and nurture leads throughout the customer journey.
• Market Research and Competitor Analysis : Conduct market research, customer surveys, and competitor analysis to identify trends, opportunities, and challenges in the digital landscape and inform marketing strategies.
• Cross-Functional Collaboration : Collaborate with internal teams, including sales, product development, and customer service, to align digital marketing initiatives with overall business objectives and ensure consistency across channels.
• Budget Management : Manage digital marketing budgets effectively, allocating resources across channels and campaigns to maximize ROI and achieve marketing objectives.

Apply Now If You :

• Entry level sales or call center sales.
• Entry level digital marketing experience.
• Certificate in digital marketing or degree in digital marketing.

We value your experience in daycare or preschool settings and encourage you to apply.