Digital Marketing Responsibilities :
A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.
- Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing.
- Collaborate with cross-functional teams to align campaign objectives with overall business goals.
- Manage an ongoing content calendar and messaging hierarchy across diverse customer personas.
- Utilize A / B testing and other optimization strategies to enhance campaign performance.
Email Marketing :
- Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation.
- Create compelling email content and visuals in collaboration with the creative team.
- Implement best practices for email deliverability and list management.
Analytics and Reporting :
- Monitor and analyze campaign performance metrics, providing regular reports with actionable insights.
- Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
- Implement tracking mechanisms to measure and report on email marketing KPIs.
Customer Journey Mapping :
- Develop and optimize customer journey maps, ensuring a cohesive and engaging experience across all touchpoints.
- Implement strategies to nurture leads and drive customer retention through email campaigns.
Budget Management :
- Manage the budget for digital marketing campaigns, ensuring cost-effectiveness and maximizing ROI.
- Track and report on campaign expenses, providing recommendations for budget allocation.
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Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing. Digital Marketing Responsibilities:. Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation. Manage the budget for ...
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