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Digital Marketing Lead

Coinbase
Tacoma, Washington, US
Full-time

Digital Marketing Responsibilities :

A variety of soft skills and experience may be required for the following role Please ensure you check the overview below carefully.

  • Develop and execute comprehensive digital marketing campaigns, including paid media, social media, and content marketing.
  • Collaborate with cross-functional teams to align campaign objectives with overall business goals.
  • Manage an ongoing content calendar and messaging hierarchy across diverse customer personas.
  • Utilize A / B testing and other optimization strategies to enhance campaign performance.

Email Marketing :

  • Lead the planning and execution of email marketing campaigns, including segmentation, personalization, and automation.
  • Create compelling email content and visuals in collaboration with the creative team.
  • Implement best practices for email deliverability and list management.

Analytics and Reporting :

  • Monitor and analyze campaign performance metrics, providing regular reports with actionable insights.
  • Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
  • Implement tracking mechanisms to measure and report on email marketing KPIs.

Customer Journey Mapping :

  • Develop and optimize customer journey maps, ensuring a cohesive and engaging experience across all touchpoints.
  • Implement strategies to nurture leads and drive customer retention through email campaigns.

Budget Management :

  • Manage the budget for digital marketing campaigns, ensuring cost-effectiveness and maximizing ROI.
  • Track and report on campaign expenses, providing recommendations for budget allocation.

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2 hours ago
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