Brand Strategy Manager

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone from emerging artists to global brands everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

Overview

As Adobe evolves alongside the ever-changing landscape of digital creativity, our brand strategy team is seeking an experienced strategist to lead comprehensive brand, campaign, and creative strategy for some of the most iconic, enduring brands in the Adobe creative product portfolio.

The Brand Strategy team oversees the Adobe brand architecture, constructing new positioning, shepherding the brand into new partnerships, sponsorships, and media environments, and collaborating with broader marketing functions to ensure consistency, and relevance.

The Opportunity

As the Brand Strategy Manager Flagship Brands, you will be responsible for developing, maintaining, and evolving the way our Adobe Photoshop, Illustrator, design, and video brands go to market.

With collaboration across teams to drive the most compelling, differentiating brand strategies, you will be responsible for long-term success and accountable to a variety of initiatives around the Adobe organization relevant to these brands.

What you'll Do

• In partnership with cross-functional marketing teams, develop core brand strategies and positioning documents. Inform product strategy, naming, partnerships and sponsorships, brand marketing, social activations, and more.
• Lead the creation of campaign creative briefs for internal and external teams. Ensure that each marketing initiative ladders up to a cohesive strategy.
• Be the primary advocate for our audiences. Ensure that strategies are designed with them in mind.
• Partner with our Consumer Insights team to design and conduct research that expands our understanding of the audiences we reach.

Ensure that all our work is backed by concrete qualitative and quantitative insights.

Partner with our Brand Measurement team to quantify the impact of our work. Develop narratives that communicate the collective value of our marketing initiatives.

What will help you succeed

• Deep experience in strategic development in an agency or in-house setting.
• Experience leading all aspects of brand strategy for sub-brands within a larger brand architecture, preferably on mass-market consumer brands.
• Fluency in consumer insights research and brand measurement, with the ability to interpret and define implications of research as it pertains to each portfolio brand.
• Great cross-functional communication and collaboration skills. The ability to translate complex critical thinking into simple, focused narratives that can travel across the organization.
• Experience working with creative teams and / or creative agencies to develop provocative, breakthrough work on brands in rapidly-evolving categories.
• Exceptional problem solving skills. Experience leading projects with minimal oversight.
• B2B and B2C experience preferred.
• Adobe is an intensely creative environment. We’re looking for strategists who take the work seriously, alongside a healthy dose of levity.

Our compensation reflects the cost of labor across several geographic markets, and we pay differently based on those defined markets.

The pay range for this position is $97,100 $192,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience.

Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC base + commission), and short-term incentives are in the form of sales commission plans.

Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.