A company is looking for a Senior Manager of Marketing Analytics to lead marketing strategy through advanced analytics and modeling.
Key ResponsibilitiesGuide the design and implementation of predictive models for marketing strategiesAnalyze campaign performance and provide actionable insights to optimize ROILead and mentor a team of data scientists and analysts to deliver high-quality insightsRequired QualificationsMaster's or Ph.
D. in Data Science, Statistics, Computer Science, Marketing Analytics, or a related field8+ years of experience in data science or analytics focused on marketing analyticsProficiency in programming languages such as Python or RStrong experience with SQL and data manipulationExpertise in machine learning frameworks and libraries (e.g., scikit-learn, TensorFlow)
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