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Senior Marketing Manager, Chartwells Higher Ed, Texas A&M University
Job Summary :
This individual will assist the marketing director to develop and implement the marketing plan within budget for each fiscal year with the goal of increasing and retaining existing market share.
They will work with sector partners to ensure the implementation of a quality program that meets and exceeds corporate standards.
Key Responsibilities :
- Manages implementation of marketing tactics cross-departmentally (operations, culinary, nutrition) to ensure success
- Plans and implements events for meal plan holders across campus
- Working with the public and writing strong clear messaging for dining related policies
- Social media planning that creates engaging content for target audience.
- Analyzes customer research, current market conditions and competitor information
- Develops and implements marketing plans and projects for new and existing brands across campus
- Delivers marketing activity within agreed budget
- Reports on return on investment and key performance metrics
- Performs other duties as assigned
Qualifications :
- Bachelor’s Degree in Marketing or Hospitality Management
- 3-5 years of experience
- Ability to present to large groups
- Strong organizational skills
- Ability to direct implementation and produce positive outcomes by working through teams
- Excellent verbal and written communication skills
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