Director of Retention

VirtualVocations
Downey, California, United States
Full-time
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A company is looking for a Director of Retention to lead customer engagement and retention strategies.Key ResponsibilitiesIncrease subscriber lifetime value and engagement through personalized lifecycle strategiesLead and expand retention channels such as email, SMS, loyalty programs, and referralsDesign and execute subscriber retention strategies to enhance customer experience and loyaltyRequired Qualifications5+ years of experience in retention, lifecycle, and CRM within a DTC subscription companyProven expertise in crafting and executing DTC lifecycle marketing strategiesDeep understanding of email and SMS marketing strategies, including segmentation and optimizationProficiency in data analysis to track KPIs and refine retention strategiesExperience with tools like Klaviyo, Attentive, Recharge, Lifetimely, and Churnbuster

22 hours ago
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