Manager, Integrated Marketing

Job Description

We are looking for a data-driven Integrated Sr. Marketing Manager ready to apply their expertise in marketing planning and execution to our Core Lines business.

You'll lead the development and execution of data-driven multi-channel campaigns to drive growth in brand awareness and generate sales leads.

You'll leverage your experience in marketing planning, data analysis, and content creation to craft compelling customer experiences across touchpoints.

In this fast-paced environment, you'll have the opportunity to make a real impact and grow your career alongside a passionate team.

You will have a track record for developing, managing, and reporting on marketing campaigns and offering marketing solutions to stakeholders across solutions / products to meet revenue goals.

In addition, you will exhibit a deep understanding of markets and customers to lead go-to-market activity for a business unit solution area and demonstrate excellent leadership and project management skills.

The Integrated Marketing Manager will lead and execute marketing campaigns. You will be working with a group of accomplished high-level professionals to deepen your knowledge and skills with an ever-expanding breadth of projects.

You will apply your talent in communicating the value of Verisk solutions and enjoy collaborating and building relationships with colleagues and clients.

Responsibilities

Product & Solution Strategy Participate in and lead elements that define market opportunity of (insert product / solution) through demonstrated knowledge of business goals.

Elements include product / solution portfolio, roadmap, pricing, packaging and positioning.

• Market & Competitive Intelligence Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to define and refine target personas, buyer needs, and purchasing decision processes.
• Marketing Strategy Participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
• Messaging & Positioning With minimal guidance and demonstrating a solid understanding of the product / solution, draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
• Sales Enablement Collaborate closely with Sales, Product and key Marketing stakeholders to deliver compelling sales aids and consistent tradeshow experiences to create and advance sales pipeline opportunities.
• Campaign Development - Spearhead the execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
• Marketing Analytics Lead the establishment of comprehensive marketing metrics and actively evaluate post-activity outcomes to provide insights and recommendations for continuous improvement, leveraging data for strategic decision-making.
• Thought Leader Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.

Qualifications

• Bachelor's degree in marketing, communications, or a related field.
• 8+ years of strategic marketing and / or integrated marketing management experience.
• Extensive knowledge of marketing strategy across multiple channels.
• Proven track record of leveraging customer, market, and competitive insights to inform marketing decisions.
• Clear understanding of the modern marketing landscape, including digital marketing, demand generation, personalization, sales enablement / effectiveness, attribution reporting, and campaign management.
• Strong writing skills for marketing materials and experience in annual planning documents and other marketing deliverables.
• Successful track record of cross-functional collaboration with teams, contributors, and stakeholders across various seniority levels.
• Detail-oriented with strong analytical and business problem-solving skills.
• Data-driven and results-oriented, with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to rapidly prioritize and respond to changing business needs and external market dynamics.
• Ability to successfully operate in a hybrid work environment with in-office expectations of two days per week.

Skills

• Innovative and creative thinker : pioneer who embraces bold ideasTeam player : high EQ, low ego, resourceful, frugal; treats resources as their own Let’s go attitude : optimist, contagious enthusiast, sees the upsideAccountability matters : drives for results as coach and team player;
• bias to outcomesExhibits aptitude : always learning and growing; constantly attempts new experiencesAdaptable : works quickly and nimbly;

able and willing to wear multiple hats without hesitation; resilientGrit : passionate, self-directed, and motivated; demonstrates endurance