Manager, Integrated Marketing

Job Description

We’re looking for an ambitious and driven Integrated Marketing Manager ready to apply their expertise in marketing strategy and execution for a marketing team within a fast-paced publicly traded company.

You’ll have a proven track record in developing and executing multi-channel B2B marketing campaigns by coordinating with key stakeholders across product, sales, and sales enablement to meet revenue goals.

You’ll exhibit a deep understanding of markets and customers to lead go-to-market strategy for successful product launches.

The Integrated Marketing Manager will define a marketing strategy for Underwriting business. You’ll be working with a group of accomplished high-level professionals while deepening your knowledge and skills with an ever-expanding breadth of projects.

You will apply your talent in communicating the value of Underwriting and enjoy collaborating and building relationships with colleagues and clients.

Responsibilities

• Campaign Development - Spearhead the planning and execution of high-impact marketing campaigns based on data insights, including oversight of messaging calendars, campaign budget management, and post-campaign performance evaluations.
• Market & Competitive Intelligence Leverage market trends, customer behaviors, competitor information to provide actionable insights that inform integrated positioning, messaging, and campaign strategies.
• Customer Journey In collaboration with cross-functional stakeholders, utilize proprietary and third-party research to refine target personas, buyer needs, and purchasing decision processes.
• Marketing Strategy Lead / participate in defining the market opportunity for a business area through a comprehensive understanding of business goals, solution portfolios, roadmaps, and pricing models.
• Messaging & Positioning With minimal guidance and demonstrating a solid understanding of the product / solution, strategize and draft marketing campaign briefs and messaging guides that capitalize on business opportunities to build strong marketing outcomes.
• Sales Enablement Collaborate closely with Product and Sales owners and key marketing stakeholders to deliver compelling stories, sales aids and experiences to create and advance pipeline opportunities.
• Thought Leader Understand the "big picture," taking initiative to deliver project assignments on time and budget while effectively navigating outside the formal span of responsibility.

Qualifications

• BA in marketing, communications, management, or related field
• 7+ years of integrated, product, or account-based marketing experience
• Demonstrated success with developing marketing strategies and executing across cross-functional teams.
• Proven track record of leveraging customer, market, and competitive information to define marketing and product decisions.
• Successful track-record of collaborating with Product and Sales Management across multiple seniority levels to deliver key business objectives.
• Experience in taking a data-driven and results-oriented approach to decision-making with a perspective on how to measure and evaluate activities to optimize performance.
• Data-driven and results-oriented with the ability to define and measure metrics to assess the impact of marketing efforts.
• Ability to rapidly prioritize and react to changing business needs and external market dynamics.
• Ability to successfully work in a hybrid environment with in-office expectations of two days a week.

Skills

• Innovative and creative thinker : pioneer who embraces bold ideasAdaptable : ability to interact and gain alignment with all levels of the organization including the Executive levelTeam player : high EQ, low ego, resourceful, frugal;
• treats resources as their own Let’s go attitude : optimist, contagious enthusiast, sees the upsideAccountability matters : drives for results as coach and team player;
• bias to outcomesExhibits aptitude : always learning and growing; constantly attempts new experiencesFlexible : works quickly and nimbly;

able and willing to wear multiple hats without hesitation; resilientGrit : passionate, self-directed, and motivated; demonstrates endurance