Marketing Director

Job Description

Job Description

LNR has just created a new position in our rapidly growing company portfolio. We are looking for a dynamic, dedicated and courteous person to join our team as a Marketing Director onsite in our corporate office.

The Marketing Director’s primary duty is to oversee the entire marketing strategy for Lunar Companies, Lunar Transport, RNL Driving Academy and Baggers.

Duties / Responsibilities :

Assess and create our company’s marketing plan and marketing strategy, and then planning, coordinating and directing marketing efforts.

Conducts competitor research and also researches demand for an organization’s services and products.

Lead development of marketing strategy by working closely with clients, managers, creatives, content providers, and distribution partners to create effective plans focused on growing the audience for our products and services.

Spearhead the execution of marketing campaigns, including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.

Manage conception, development, and implementation of marketing plans and strategy, product concepts, and promotional programs to drive customer interest and sales.

Communicating the marketing plan.

Building brand awareness, including positioning.

Coordinating marketing projects from beginning to end.

Compiling lists that describe the company’s offerings.

Developing and understanding finance and budgets to include research and development appropriations, expenditures and profit-loss projections.

Identifying the company’s potential customers.

Creating and managing advertising campaigns and developing promotions.

Performs other related duties as necessary or assigned.

SALARY BASED ON EXPERIENCE

About us :

LNR is a privately held corporation that has been in the construction industry since 1998. LNR is the parent company to Lunar Companies, Lunar Transport, RNL Driving Academy and Baggers.

Located in Indiana, LNR has grown rapidly due to the focus on quality and attention to detail that our customers expect. Built around a dedication to completing projects safely, on time and within budget, our team strives to be the best in the business.

With over two decades of experience, you can trust that we have what it takes to get your project done right.

Job Type : Full-time

Education and Experience / Skills :

Bachelor’s degree (or equivalent) in marketing, advertising, or communications (Preferred)

Proficiency with HTML, content management systems, and design software

Experience running a marketing team

Attention to detail

Robust copywriting skills

Ability to multitask and possess practical time management skills

Excellent written, verbal and interpersonal communication skills

Past work with digital marketing forms like content marketing and social media marketing

Proven budget management abilities

Professional work ethic

Work Location : Office setting

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

Duties, responsibilities and activities may change at any time with or without notice.

Notice to Recruiters and Agencies : LNR prefers to recruit candidates directly, rather than through a third-party recruiter or agency.

Do not submit or present your candidate(s) through any means (e-mail, fax, phone, mail, verbal referral) to LNR or any employee of LNR.

In the case of candidate(s) submitted or presented to LNR by a recruiter or agency without a signed agreement in place for the specific position or without a specific open requisition, LNR explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.