Loyalty Data & Analytics Director

POSITION OVERVIEW

A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.

The Director of Loyalty Data and Analytics will be charged with developing and implementing the 360-degree customer view and enabling state-of-the-art analytic approaches to generate marketing insights and business intelligence about customer value and behavior.

Reporting to the VP of Loyalty and Database Marketing, this role will be strategically positioned to lead efforts in implementing and overseeing the organization’s customer data platform (CDP) to allow marketing end-users across the entire organization to have the data availability and capabilities required to conduct segmentation, modeling, SQL-based querying, and advanced dashboarding.

They will provide reporting and analytics support for the loyalty program, transforming loyalty and customer data into actionable insights to support strategic business decisions.

They will be a key driving force behind employing and activating large volumes of first-party customer data to power a best-in-class loyalty program and hyper-personalized guest experiences in various marketing channels, such as email, mobile app, web, etc.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Lead and execute the vision for the organization’s Customer Data Platform (CDP) that provides comprehensive customer intelligence and enables marketing performance optimization from activation to revenue.
• Define and drive the business requirements and roadmap for establishing and developing a modern CDP.
• Liaison and actively engage with IT and technical partners to enable accurate and reliable marketing data segmentation and analytics across multiple platforms, including but not limited to the EDW, CDP, and marketing automation platforms.
• Serve as the key contact and business owner to our CDP vendor and other marketing data vendors.
• Lead and drive the design and implementation of measurement, reporting, and analysis of the loyalty program’s performance against business goals.
• Create aggregated and summarized data tables for loyalty and marketing campaign performance tracking and analysis.
• Consolidate customer data from multiple sources (gaming, hotel, F&B, retail, nightlife, etc.) to give a holistic view of a guest's activities while they are on property.
• Define and prioritize the data collection enhancements and new feature implementation and escalate roadblocks as needed.
• Provide technical and operational support for technology projects and data infrastructure necessary to stand up and implement a centralized database marketing platform and loyalty tools suited to support the needs of the business regarding customer profile management, data / address hygiene, personalization, campaign management, privacy, and database analytics.
• Temporary or permanent duties and responsibilities may be added to or modified as deemed necessary.

QUALIFICATION REQUIREMENTS

• Bachelor’s degree in business with a focus on quantitative fields (analytics, statistics, data science) and / or equivalent professional work experience in analytics roles required.
• Minimum of five years of successful experience in a loyalty, database marketing, or marketing analytics role required.
• Prior experience implementing and / or managing customer data platforms and / or in data warehouses a strong plus.
• Two years of experience of leading, training, and / or mentoring analytics teams.
• Hands-on experience working with large data sets (transactional and interaction-level customer data) using SQL, R, Python, or other programming languages or statistical analysis tools.
• Deep knowledge of data governance principles, including data lineage, metadata management and data stewardship.
• Influencing and leadership skills; track record of successfully driving change in large organizations.
• Have strong project management skills including conceptualization, driving alignment, planning resources, managing deadlines and objectives, and delivering analysis and recommendations.
• Strong verbal / written communication and data presentation skills, including an ability to effectively communicate advanced analytics concepts, insights, and business implications with both technical and non-technical teams, including senior leadership.
• Be self-driven, have relentless curiosity, and show ability to deliver on ambiguous projects.
• Passionate about scalable and future-proof processes, systems, and analytics.

SUPERVISORY RESPONSIBILITIES

This position will supervise a team of database marketing managers and analysts.

DIVERSITY COMMITMENT

Fontainebleau Las Vegas is committed to ensuring an inclusive space and sense of belonging for our Members. We believe our workforce should reflect the vast diversity of the communities we serve, and that diverse voices should be intentionally integrated into our work.

We foster a culture of difference and diversity of identity, experience, and perspective, while actively striving for inclusive behaviors across our Company.

CERTIFICATES, LICENSES, REGISTRATIONS

Member must be able to qualify for licenses and permits required by federal, state, and local regulations.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions, and procedure manuals.

Ability to read and communicate verbally in English. Written communication skills in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Member to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the Member is regularly required to stand and use hands and fingers to handle or utilize objects, tools, or controls.

The Member frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision and peripheral vision.

The Member must regularly lift and / or move up to 10 pounds, frequently lift and / or move up to 25 pounds, and occasionally lift and / or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Member encounters while performing the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate.

Member could be exposed to an environment containing unrestricted secondhand tobacco smoke.

PAY TRANSPARENCY

Fontainebleau Las Vegas believes in developing and supporting our talent into the future. Our compensation program is designed to attract, motivate, and retain talented Members who are the driving force behind the Company's success.

We strive to provide market-competitive compensation. Salary will be commensurate with experience and skill set, considering a candidate's qualifications, skills, competencies, and experience, as well as internal equity and market data alignment.

In alignment with our Company culture, we will strive to communicate openly about the goals of the Company and the design of the compensation program.

The compensation process is designed to be fair and simple so that all Members and managers understand the Company's goals and future career development opportunities for upward mobility.

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