VP, Channel Marketing Strategy

COMPANY OVERVIEW

Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions.

Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions.

We are looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success.

Join our team and come grow with us.

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Vice President, Channel Marketing Strategy, Individual Markets

Global Atlantic Financial Group is seeking an experienced sales, marketing, and communications professional to lead the Sales Channel Marketing team for our Individual Markets’ Annuity business.

Incumbent will lead a team of marketing strategists who are responsible for determining the projects and activities that enable Financial Professional and Distributor awareness, engagement, and lead generation across our broker dealer and independent market segments.

The incumbent will work alongside sales and marketing leadership team to prioritize strategic and tactical initiatives that drive the organization’s sales strategy and impact revenue objectives for Global Atlantic.

Position reports to the Managing Director, Head of Client Marketing and Digital Solutions.

Responsibilities are to define, lead and execute marketing strategy to support continued growth of Individual Markets’ Annuity and Preneed businesses. This includes :

• Define strategy for amplification of brand product messaging across marketing and sales channels for product lines in Individual Markets organization.
• Partner with Individual Markets Sales leadership to collaborate on creative and innovative ideas for advertising, marketing campaigns, awareness-building and sales enablement that are aligned with the values, messaging, and story of Global Atlantic.
• Align the channel marketing team with the overall marketing structure by encouraging consistent collaboration with the rest of the marketing and sales teams.
• Coach marketing strategists in the co-creation of sales enablement activity and campaign content with channel partners that address customer pain points and helps partners weave their own value proposition into the narrative.
• Manage governance / prioritization of Marketing activities and communicate expectations to sales channel partners and marketing strategists;

Provide enablement support for efficient execution and utilize test and learn strategies.

• Collaborate with Performance Marketing leader to set up an effective lead management process and identify performance metrics to measure impact.
• Develop strategic relationships across the organization including Sales Leadership, Sales Desk, Sales Operations, Product and Compliance.
• Lead the development and implementation of Go-to-Market strategies and resources for new product and firm launches.
• Partner with Product, Legal and Compliance leaders to ensure marketing and advertising content meet proper guidelines.

QUALIFICATIONS

EDUCATION and / or EXPERIENCE

• A bachelor’s degree in marketing, communications, business, or related field is required. Advanced degree recommended.
• 10 15+ years of related experience. Experience in sales and marketing of annuity products is required.

OTHER QUALIFICATIONS

• Ability to develop strong working relationships with sales partners.
• Ability to understand and simplify complex products, sales concepts, and strategies.
• Experienced in developing marketing campaigns, launching new products, managing portfolio of existing materials, websites, and other resources.
• Crafting and articulating a marketing strategy that aligns to sales goals and key marketing metrics.
• Demonstrated skills that include creating high impact messages, visuals and demonstrating outcomes and insights through metrics and the voice of customer.
• Excellent written, verbal, and interpersonal communication skills.
• Strong organizational skills and keen attention to detail.
• Problem-solving skills, professionalism, and judgment.
• Ability and desire to work in a dynamic, fast-paced environment.
• Ability to mentor / coach other team members toward achieving a shared goal.
• Strong collaborator, self-starter with a strong work ethic.

This role is not eligible for visa sponsorship now or in the future

LI-Hybrid

Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes.

Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws.

TOTAL REWARDS STATEMENT

Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility.

We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote / onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage.

We strive to foster a culture of total well-being through community outreach and charitable giving programs.

We are active in our communities-

• New York : StreetWise Partners, Covenant House, Partnership for New York City, City Meals on Wheels, Habitat for Humanity, Billion Oyster Project
• Boston : Cradles to Crayons, Boston’s Healthcare for the Homeless, Thompson Island Outward Bound, Rosie’s Place, Catie’s Closet, Project Bread, Rise Against Hunger, Space to Thrive
• Hartford : Junior Achievement, Habitat for Humanity, Oliver’s Pajama, United Way
• Indianapolis : Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research Foundation
• Batesville : So Loved Ripley County Foster Closet, Safe Passage Family Shelter, YES Home Juvenile Rehabilitation, Ripley County Community Foundation
• Des Moines : United Way of Central Iowa, Meals from the Heartland, Junior Achievement, Math Motivators, Bidwell Riverside, Orchard Place, Knock and Drop
• Berwyn / Wayne : Habitat for Humanity, Chester County Food Bank, Surrey Services, For Pete’s Sake Respite
• Bermuda : Keep Bermuda Beautiful, Center Against Abuse, Trunk Island Nature Reserve, Bermuda Economic Development Corporation

Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being.

Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success.

We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws.

More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm.

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

Employees who require an accommodation to perform the essential functions of their job will participate in an interactive process which may include providing documentation.

If you are hired and require an accommodation for any protected status, please email .

Please click on the links below to learn more about Global Atlantic.

Our employees are in the office 4 or 5 days a week in Hudson Yards, NY and 3 days a week in all other offices. If you have questions on this policy or the application process, please contact .