Overview :
The Director of Digital Marketing is responsible for developing and executing the digital marketing strategy across all channels for CPG / retail products.
Reporting directly to the CEO, this role will oversee digital campaigns, performance analysis, and team leadership to drive brand awareness, engagement, and revenue growth.
The ideal candidate will have a proven track record in managing multi-channel campaigns and a deep understanding of digital tools and analytics, with experience presenting and working with C-level folks and / or a Board to share marketing strategy and performance updates.
Salary range is $170,000 - $200,000 depending on experience. Also has annual bonus potential.
Digital Marketing Director Duties :
- Strategy Development : Create and implement a cohesive digital marketing strategy that aligns with business objectives and leverages data-driven insights.
- Campaign Management : Lead and optimize multi-channel campaigns including SEO, SEM, email, social media, content marketing, and display advertising.
- Team Leadership : Manage and mentor a team of digital marketers, providing guidance on best practices and campaign execution.
- Performance Analysis : Use analytics tools to track campaign performance, refine strategies, and provide actionable insights for continuous improvement.
- Budget Management : Oversee and allocate the digital marketing budget effectively, ensuring cost-efficiency and optimal resource distribution.
- Innovation & Trends : Stay informed on industry trends and emerging technologies, integrating new tactics to drive growth.
- Cross-Functional Collaboration : Work closely with departments such as sales, design, and customer service to ensure consistent messaging across all channels.
- Brand Management : Uphold digital brand consistency and establish guidelines and best practices.
Digital Marketing Director Requirements :
- Education : Bachelor’s degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred.
- Experience : 7+ years of digital marketing experience, with at least 2 years in a leadership role.
- Skills : Strong expertise in Google Analytics, Google Ads, social media platforms, and CRM systems. Proven ability to execute successful campaigns.
- Leadership : Demonstrated ability to lead and manage teams, with exceptional communication and project management skills.
- Analytical Skills : Ability to interpret data and make informed strategic decisions.
- Creative Thinking : Entrepreneurial mindset with a passion for innovation and proactive problem-solving.
There is no deadline to apply.
Digital Marketing Specialist
The Email Marketing Specialist will be helping the client’s B2C efforts in regard to email campaigning and marketing. Insight Global is looking for an Email Marketing Specialist in the San Antonio, TX area. The candidate will be joining a team of 3, focusing on the creative part of email marketing w...
Head of Marketing Communications
Director of Marketing & Communications. General knowledge of conservation/hunting with an understanding of issues facing outdoor enthusiasts. The successful candidate will bring a strategic mindset and creative approach to marketing communications. This key role is accountable for public perception ...
Director of Sales and Marketing
Seeking a Director of Sales and Marketing for our luxury hotel, The Hotel Granduca Houston!. Actively seeking to hire a very strong, knowledgeable, energetic Director of Sales and Marketing to join our phenomenal executive team for our luxury hotel, Hotel Granduca Houston. ...
Director of Marketing, Beverage
The Director Marketing is a leadership role responsible for developing and executing Bloom’s business and brand marketing strategy to drive growth objective & scaling energy drinks business. Director of Marketing, Beverage. Work closely with product, sales, brand, marketing, supply & operations team...
Digital Marketing Manager
The Digital Marketing Manager will have responsibility for planning, content, implementation, management, performance, measurement, ROI and reporting for all TSC earned and paid digital and social. Strategize Digital Marketing Plans to Reach Goals, including:. Create SEO plans with Marketing Manager...
Digital Marketing Specialist
We are seeking a motivated and detail-oriented Junior Google Ads Specialist to join our dynamic digital marketing team. As a Junior Google Ads Specialist, you will assist in creating, managing, and optimizing Google Ads campaigns to drive traffic, increase conversions, and achieve our marketing goal...
Social Media Marketing Manager
Position: Social Media Manager. Our client, a pioneer in the housing and finance industry, is seeking a Social Media Manager. Social Media Manager Responsibilities:. Stay current on social media best practices and integrate them into the overall marketing strategy for the business. ...
Digital Marketing Manager
Our new Digital Marketing Manager will personally execute the Center’s digital marketing strategies, collaborate on content creation, manage, place and track paid and organic digital ad campaigns, build and execute our email marketing and optimize the Center’s web presence to support various initiat...
Senior Director of Product Marketing
Job Title: Senior Director of Product Marketing – Semiconductor Custom Storage. We are seeking a dynamic and strategic Senior Director of Product Marketing to lead our cross-functional teams in defining business strategy, technology roadmaps, and customer-centric solutions. Proven track record in pr...
Marketing Director
The Marketing Communications Director will be responsible for developing and implementing comprehensive marketing strategies, overseeing the planning and execution of all communications and media actions on all channels, including online and social media, managing the marketing department's budget a...