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Closet America is seeking an experienced and data-driven Marketing Director to lead and execute our marketing efforts across traditional and digital marketing platforms for our home improvement services company.
As the Marketing Director, you will play a crucial role in developing and implementing effective marketing strategies aimed at generating qualified leads, and ultimately increasing customer acquisition and retention.
This role requires a thorough understanding of both traditional and digital marketing techniques, exceptional creativity, a data-driven mindset, and strong leadership abilities.
What You Will Do :
- Build a best-in-class data-driven marketing model for our Home Organization business that matches or beats the performance of top competitors.
- Develop real-time reporting for marketing & sales performance with data analytics teams.
- Drive increased sales on a YoY basis (aligned with company goals) at a decreased market cost as a percentage of sales.
- Document processes and train your team to provide yourself with greater upward mobility in your career.
- Conduct comprehensive market analysis to identify target audiences, competitors, and trends.
- Develop a model of the customer journey for your categories of products and work to improve every step of that journey.
- Build a process for leveraging A / B and MVT testing for optimizations and improving lead flow.
- Leverage growth hacking principles to apply systems and improvements to channels outside of current channels.
- Collaborate with stakeholders to define marketing objectives, KPIs, and budget allocation.
- Stay updated on industry developments and emerging marketing trends.
- Take full responsibility for the budget and its performance monthly, quarterly, and annually.
- Plan, negotiate, and execute traditional media campaigns.
- Monitor campaign effectiveness and make data-driven decisions to optimize marketing activities.
- Coordinate with internal teams to develop compelling campaigns while ensuring adherence to brand guidelines.
- Coordinate all digital marketing efforts, including website optimization and social media marketing.
- Drive organic and paid customer acquisition strategies.
- Measure and report on digital campaign performance.
- Collaborate to create engaging and informative content for various marketing channels.
- Co-develop a content calendar for high-quality content production.
- Optimize content for maximum response through A / B and MVT testing.
- Develop and maintain a deep understanding of our target customer persona.
- Craft persuasive, customer-focused copy for various marketing materials.
What You Will Bring :
- Bachelor's degree in marketing, economics, or a related field or equivalent experience.
- Proven experience 3-5 years as a Marketing Director, preferably in the home improvement industry.
- In-depth knowledge of traditional and digital marketing techniques, tools, and best practices.
- Proficiency in using marketing software and tools, such as Google Analytics and CRM systems.
- Strong analytical skills and ability to interpret data to drive targeted marketing campaigns.
- Outstanding communication and presentation skills, with an emphasis on persuasive writing / editing abilities.
- Creative thinker with a keen eye for design and strong attention to detail.
- Proven experience in managing and negotiating with external vendors.
- Ability to work well in a fast-paced, collaborative environment.
- Up-to-date knowledge of industry trends and developments in marketing technology.
What We Offer :
- Competitive compensation between $150,000 to $180,000 dependent on experience and skills.
- Full benefits package including health, vision, dental, and 401k match up to 6%.
- PTO and holidays.
- Career Advancement.
Benefits :
- Medical insurance (PPO plans), vision insurance, dental insurance, and other insurances.
- 401k Matching.
Closet America provides the following inclusive hiring information : We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.
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