Marketing Director

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Closet America is seeking an experienced and data-driven Marketing Director to lead and execute our marketing efforts across traditional and digital marketing platforms for our home improvement services company.

As the Marketing Director, you will play a crucial role in developing and implementing effective marketing strategies aimed at generating qualified leads, and ultimately increasing customer acquisition and retention.

This role requires a thorough understanding of both traditional and digital marketing techniques, exceptional creativity, a data-driven mindset, and strong leadership abilities.

What You Will Do :

• Build a best-in-class data-driven marketing model for our Home Organization business that matches or beats the performance of top competitors.
• Develop real-time reporting for marketing & sales performance with data analytics teams.
• Drive increased sales on a YoY basis (aligned with company goals) at a decreased market cost as a percentage of sales.
• Document processes and train your team to provide yourself with greater upward mobility in your career.
• Conduct comprehensive market analysis to identify target audiences, competitors, and trends.
• Develop a model of the customer journey for your categories of products and work to improve every step of that journey.
• Build a process for leveraging A / B and MVT testing for optimizations and improving lead flow.
• Leverage growth hacking principles to apply systems and improvements to channels outside of current channels.
• Collaborate with stakeholders to define marketing objectives, KPIs, and budget allocation.
• Stay updated on industry developments and emerging marketing trends.
• Take full responsibility for the budget and its performance monthly, quarterly, and annually.
• Plan, negotiate, and execute traditional media campaigns.
• Monitor campaign effectiveness and make data-driven decisions to optimize marketing activities.
• Coordinate with internal teams to develop compelling campaigns while ensuring adherence to brand guidelines.
• Coordinate all digital marketing efforts, including website optimization and social media marketing.
• Drive organic and paid customer acquisition strategies.
• Measure and report on digital campaign performance.
• Collaborate to create engaging and informative content for various marketing channels.
• Co-develop a content calendar for high-quality content production.
• Optimize content for maximum response through A / B and MVT testing.
• Develop and maintain a deep understanding of our target customer persona.
• Craft persuasive, customer-focused copy for various marketing materials.

What You Will Bring :

• Bachelor's degree in marketing, economics, or a related field or equivalent experience.
• Proven experience 3-5 years as a Marketing Director, preferably in the home improvement industry.
• In-depth knowledge of traditional and digital marketing techniques, tools, and best practices.
• Proficiency in using marketing software and tools, such as Google Analytics and CRM systems.
• Strong analytical skills and ability to interpret data to drive targeted marketing campaigns.
• Outstanding communication and presentation skills, with an emphasis on persuasive writing / editing abilities.
• Creative thinker with a keen eye for design and strong attention to detail.
• Proven experience in managing and negotiating with external vendors.
• Ability to work well in a fast-paced, collaborative environment.
• Up-to-date knowledge of industry trends and developments in marketing technology.

What We Offer :

• Competitive compensation between $150,000 to $180,000 dependent on experience and skills.
• Full benefits package including health, vision, dental, and 401k match up to 6%.
• PTO and holidays.
• Career Advancement.

Benefits :

• Medical insurance (PPO plans), vision insurance, dental insurance, and other insurances.
• 401k Matching.

Closet America provides the following inclusive hiring information : We are an equal opportunity employer and consider all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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