- Shift : Day - 8hrs, Monday-Friday 8 : 00am-5 : 00pm, 40 hours / week, Monday- Friday-Work Location : Hybrid, Palo Alto, CA-Compensation : $95 to $120 per hourDuties and Responsibilities-Responsible for marketing analytics including, planning, data analysis, developing dashboards / reports, deriving insights, and designing testing scenarios.
- Partners with other marketing disciplines to define analytics plan identifying campaign user flows, key engagements, data sources and Key Performance Indicators for all campaigns going to market.
- Contributes data-driven recommendations on ad creative layout and landing page UX in the campaign planning phase.-Partners with web analytics to ensure all needed engagements are tracked in Adobe analytics and / or Google Analytics and defines requirements for web data reports for each project.
- Works with service line marketing, decision support services, call center clinical business analytics (CBA) group to identify relevant data sets, align on process and workflows to ensure marketing has timely access to needed data.
- Collaborates with media agency partners as needed to share learnings and insights related to paid media performance.-In near term, maintains and manages existing unified analytics tool (Google Sheets & Google Data Studio) using Supermetrics plugin for automation of digital data ingestion and manual collection of offline media, website traffic & clicks, appointment capacity, financial and call volume data.
- Develops weekly, monthly, and / or quarterly 360 marketing performance insight reports and dashboards leveraging data sources mentioned above for marketing campaign initiatives.
Education Qualifications-Bachelor's Degree Bachelor's degree in a work-related field / discipline from an accredited college or university.
Experience-Ten (10) years of progressively responsible and directly related work experience.Benefits-Health / Dental / Vision Insurance-Sick Time Off
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