Senior Product Marketing Manager, TikTok Shop Creator

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

Join us.

About the team

The Product Solutions & Operations team at TikTok helps build holistic go-to-market plans across TikTok's eCommerce products.

We are responsible for driving full-funnel product education, product adoption, and revenue across TikTok's eCommerce products.

This team is the voice of the market and collects, prioritizes, and shares meaningful insights with the product team to shape the future of TikTok's eCommerce products.

Responsibilities :

• You have a passion for navigating ambiguity, crafting messaging, and influencing strategy GTM Leader
• You enjoy working cross-functionally across Product Management, Marketing, Partners, UX Design, Research, and Sales to introduce new suite of products to the US
• Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers
• Partner with marketing teams to ensure product suite is on-message and maximized across each channel
• Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention
• Track marketing program performance and improve through continuous testing

Product Subject Matter Expert

• Be the Subject Matter Expert for your product : help sellers with white glove product support, build roadmaps, run enablement sessions, participate in QA testing
• Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)
• Partner with Product Management, Design, Data Science and Engineering to identify impactful product opportunities and prioritize efforts
• Build research to help influence Product Roadmap : ROI analysis, dependency analysis and other techniques to prioritize the product requirements.

Qualifications

• 5-7 years of experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce
• Experience working with product management, analytics and design to scale products
• Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels
• Ample experience working with and influencing cross-functional partners (marketing, design, copywriting)
• Familiarity with marketing automation, A / B testing and analytical tools
• Bachelors degree required, Masters degree in related fields (MBA, computer science) preferred

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives.

Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy.

To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws.

If you need assistance or a reasonable accommodation, please reach out to us at redacted .