Omnichannel Marketing Specialist

Cynet Systems
Lawrence, NJ
$80-$83 an hour
Full-time

Job Description :

Pay Range $80hr - $83hr

Responsibilities :

  • KarXT Omnichannel Specialist.
  • Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy.
  • Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
  • Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.

g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO / SEM, IVA, Field-Trigger e-mails, etc.).

  • Partner with the Brand, digital agencies, media partners and the Production team to define project strategy, scope, timelines, and deliverables.
  • Lead pull through of DTC and HCP digital tactics and media programs that drive business impact.
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting / optimization of digital programs based on insights and analytics.
  • Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
  • Monitor project status and provide regular reporting on progress, challenges, and solutions.
  • Demonstrated digital and DTC / HCP program experience.
  • Demonstrated ability to track and manage annual digital programs.
  • Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical / biotech or related marketing or media agency) experience.
  • Experience in pharmaceutical omnichannel strategy and digital marketing.
  • Experience leading digital engagement, channel, and analytics activities.
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams.
  • Competence in developing, evaluating, and activating media plans.
  • Demonstrated ability to successfully navigate internal MLR review processes.
  • Prior Digital or Media Marketing Agency experience is a plus.
  • Strong oral and written communication skills.
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
  • 30+ days ago
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