Job Description :
Pay Range $80hr - $83hr
Responsibilities :
- KarXT Omnichannel Specialist.
- Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy.
- Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs.
- Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.
g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO / SEM, IVA, Field-Trigger e-mails, etc.).
- Partner with the Brand, digital agencies, media partners and the Production team to define project strategy, scope, timelines, and deliverables.
- Lead pull through of DTC and HCP digital tactics and media programs that drive business impact.
- Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting / optimization of digital programs based on insights and analytics.
- Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics.
- Monitor project status and provide regular reporting on progress, challenges, and solutions.
- Demonstrated digital and DTC / HCP program experience.
- Demonstrated ability to track and manage annual digital programs.
- Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical / biotech or related marketing or media agency) experience.
- Experience in pharmaceutical omnichannel strategy and digital marketing.
- Experience leading digital engagement, channel, and analytics activities.
- Proven ability in managing digital agencies, vendors, and cross-functional support teams.
- Competence in developing, evaluating, and activating media plans.
- Demonstrated ability to successfully navigate internal MLR review processes.
- Prior Digital or Media Marketing Agency experience is a plus.
- Strong oral and written communication skills.
- Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.
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Experience in pharmaceutical omnichannel strategy and digital marketing. Bachelor’s degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience. Prior Digital or Media Marketing Agency experience is a plus. ...
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