Job Description
All content is social it extends from traditional social media platforms into video, talent communities, blogs, etc. This team takes a wholistic and strategic look at the candidate touchpoints and advises on the most meaningful and impactful content.
They understand our clients’ unique characteristics as employers and tell their stories in engaging ways. Their goal is to gradually achieve superior candidate engagement by maximizing all aspects of the social media marketing roadmap.
Each member of the team should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
RESPONSIBILITIES
- Craft content calendars, schedule content within content management platform (ensuring accuracy and proper tagging, etc.), community management
- Responsible for compiling metrics and helping identify key learnings and opportunities
- Serve as expert on assigned clients, maintaining brand voice and having strong understanding of client objectives
- Research clients, competitors and / or new business prospects to glean insights and form recommendations
- Serve as primary client contact (in most cases), and respond promptly and professionally to client needs and requests
- Work with increasing independence on day-to-day tasks
- Present content calendars to clients and contribute to content strategies
- Serving as social media expert for clients, understanding platforms’ benefits, limitations, etc. and bringing in other team members, as needed
- Share ideas on ways to reach and engage with audiences through social
- Create social assets or clearly brief the graphic design team on client needs for asset creation
- Comprise metrics reports, assessing performance and developing recommendations
- Understand client scopes and ensure adherence
- Manage priorities and workload effectively to meet all predetermined workflow schedules and deadlines
- Work effectively and efficiently in a fast-paced, high productivity environment, with a sense of urgency and a high-level of attention to detail
- Perform other duties as may be assigned
WHAT DOES YOUR DAY LOOK LIKE?
- Present metrics reports to clients
- Develop content calendars and share with clients
- Share content ideas with clients
- Collaborate with team members on group projects or continued learning
Qualifications
REQUIREMENTS
- Bachelor’s degree in marketing communication field
- Experience working at a marketing / PR / advertising agency
- 3 years of experience with social media platforms or creating social content
- Ability to thrive under pressure
- Process feedback productively
- Exceptional attention to detail
- Strong communication skills verbal and written
- Design skills a plus but not required
- Strong work ethic
- Familiarity with social media platforms, trends analytics and reporting
- Passion for bringing client stories to life
- Energetic collaborator and creative thinker
- Thrive in fast-pace environment
- Experience using Microsoft Office, especially PowerPoint, social media platforms, such as Sprout Social
- Knowledge of paid social, SEO and SEM are preferred
- Strong organization skills and experience managing multiple projects
Additional Information
All your information will be kept confidential according to EEO guidelines.
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