We are looking for a Product Marketing Manager for our heavy equipment Forestry products! In this role you'll work on a team to support a group of existing products and development of new products.
This position can be based in Chicago or near Green Bay. Responsibilities With the Senior Product Manager, develop the Market Analysis report and product action plans.
Create SWOT analyses and price comparisons Identify what new products and components need to be developed based on competitive and consumer research Conduct machine and customer surveys to determine customer needs, trends, opportunities and competitive information.
Provide support to sales and distributors through marketing activities, product training, customer visits, competitive comparisons,and presentations Lead new product introduction programs including sales material, competitive comparisons, training, and sales support.
Develop sales tools for in-house training, distributor and customer presentations. These include brochures, specification sheets, product bulletins, marketing programs & plans, video's, etc Requirements Bachelor's in Engineering or Business 4+ years' experience product management Powered by JazzHR
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