Digital Marketing Manager
Job Description
Skai is a leading omnichannel marketing platform, working with advertisers to drive efficiency and effectiveness across performance media.
We are seeking an experienced and versatile Digital Marketing Manager to join the team.
Apply (by clicking the relevant button) after checking through all the related job information below.
Responsibilities
- Drive and execute digital marketing strategies with a specific focus on email marketing, webinars, Account-Based Marketing (ABM), and conversion rate optimization.
- Develop and implement comprehensive email marketing strategy, including segmentation, content creation, scheduling, and analysis to drive engagement and nurture target accounts.
- Support marketing and other stakeholders with email marketing needs around events, product announcements, and more.
- Lead the planning, creation, and execution of a webinar series, collaborating with internal and external stakeholders to develop compelling content and drive audience participation and demand generation.
- Work with the Marketing Operations Manager to analyze website and campaign performance metrics to identify opportunities for conversion rate optimization, implement A / B tests, and optimize conversion funnels for improved performance.
- Provide expertise and support in the development and execution of Account-Based Marketing (ABM) campaigns, contributing to the strategy and tactics to reach target accounts effectively.
Qualifications
- 3+ years of experience in digital marketing, specifically experience managing email marketing campaigns.
- Ability to work steadily and discern prioritization in a fast-paced environment.
- Adaptable and versatile, comfortable multi-tasking and context-switching across a variety of responsibilities and deliverables.
- Results-driven with strong analytical skills.
- Outstanding verbal and written communication skills are a must.
- Strong strategic thinking and ability to translate into implications and action.
- Attention to detail and self-driven; knows what to do and gets it done.
- B2B marketing experience preferred.
Salary and Benefits
The annual salary range for this position is $85,000-90,000. This position is also eligible for additional quarterly bonus compensation through one of Skai’s highly attractive incentive plans.
Full details will be provided during the recruitment process.
Equal Opportunity Employer
Skai is an Equal Opportunity Employer. We believe ensuring a diverse, equitable, and inclusive workplace is essential. We strongly encourage applications from women, people of color, bilingual and bicultural individuals, and members of the LGBTQ+ community.
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