Job Description
Overview :
The SVP, Strategy will provide consistently superior media strategies, ideas and marketplace solutions tailored to fast-paced client.
Responsibilities :
Serve as primary day-to-day liaison between Zenith and client.
Direct the development, presentation and maintenance of brand media plans. Including objectives, strategic initiatives, updates and point-of-views (POVs) on proposals.
Provide direction to buyers and planners in a timely and accurate manner. Ensure all buys and executions of media plans adhere to agreed upon planning strategies and are properly communicated to client.
Partner with internal teams and other Zenith accounts to develop insights into brand extensions through evaluations and recommendations of cross-platform and merchandising concepts.
Ensure that client receives full value from Zenith’s resources within the parameters of service / compensation agreement.
Provide leadership and direction to team working on account.
Take leading role in client ideation and creativity, partnering with creative, digital and other agencies
Take leading role in new business activity as required, leading pitch planning teams
Ensure a robust training program for all members of the team is in place
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