Psychiatry Regional Marketing Manager, Mountain West
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.
We strive to have a remarkable impact on people's lives across several key therapeutic areas immunology, oncology, neuroscience, and eye care and products and services in our Allergan Aesthetics portfolio.
For more information about AbbVie, please visit us at www.abbvie.com . Follow @abbvie on Twitter , Facebook , Instagram , YouTube and LinkedIn .
Job Description
Lead regional marketing strategy and execution for target accounts in assigned geography. Align External Expert (EE) interactions with Psychiatry strategic imperatives. Ensure
optimization of brand P&L through effective resource prioritization.
Key responsibilities :
Develop, implement, and maintain accountability for interactions and feedback with key EEs. Must be able to interact effectively with national and regional EEs and be able to confidently represent AbbVies interests while searching for solutions that ultimately improve patient care.
Must identify emerging EEs, both physicians and mid-levels, to expand the AbbVie footprint in the Psychiatry space.
Responsible for specific geographical areas of the country, understanding market drivers, competitive landscape, and provider dynamics.
Translate local area business needs into local strategies while informing national marketing plan. Work to develop strategic and tactical plans individualized for EEs and ensures consistent tactical execution throughout the year to drive key business initiatives as measured by key performance indicators.
Work effectively with professional and patient societies as well as develop new relationships with local / regional advocacy organizations.
Manage speaker programs, meetings, and medical education projects for assigned geography within assigned budget. Continually evaluate and apply knowledge of the effectiveness and efficiency of key tactics.
Effectively manage projects to deliver high-quality work in a timely fashion (meet deadlines). Ensure that regulatory and compliance guidelines are followed.
Maintain a working knowledge of industry information sources (MD / Channel level data, audits / secondary data and primary research).
Use appropriate data sources to evaluate effectiveness of promotional tactics and develop business strategy.
Qualifications
Qualifications :
5+ years of sales and / or marketing experience required. At least 2 years of experience within Neuroscience preferred. Sales management experience preferred.
Knowledge of applicable regulations and standards affecting Pharmaceutical Products (e.g. CFR 210 / 211, cGMP) specifically, significant health care experience.
Understanding of attributes of other functional areas and impact of relevant decisions.
Experience with HCP related activities required. Knowledge of marketing concepts within strategic and tactical planning process preferred.
Key competencies include : excellent project management and communication capabilities, strong analytical and strategic thinking skills, strong collaboration and team orientation.
Experience developing and implementing a conceptual framework and taking tactics from concept through execution. Experience accomplishing results through others and influencing others.
Experience negotiating and strong-interpersonal communication skills. Understanding of sales organization. Knowledge of market trends and competitive practices.
Existing specific market knowledge and expertise desired.
Bachelors Degree in Science, Marketing, or related field. Previous sales / marketing experience preferred.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state orlocal law :
The compensation range described below is the range of possible base pay compensation that the Companybelieves ingood faith it will pay for this role at the timeof this posting based on the job grade for this position.
Individualcompensation paid within this range will depend on many factors including geographic location, andwemay ultimatelypay more or less than the posted range.
This range may be modified in thefuture.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick),medical / dental / visioninsurance and 401(k) to eligibleemployees.
This job is eligible to participate in our short-term incentiveprograms.
This job is eligible to participate in our long-term incentiveprograms
Note : No amount of payis considered to bewages or compensation until such amount is earned, vested, anddeterminable.The amount and availability of any bonus,commission, incentive, benefits, or any other form ofcompensation and benefitsthat are allocable to a particular employee remains in the Company's sole andabsolutediscretion unless and until paid andmay be modified at the Companys sole and absolute discretion, consistent withapplicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.
It is AbbVies policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
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