A company is looking for a Director of Shopper Insights to drive strategic decisions through actionable shopper behavior insights.
Key ResponsibilitiesUtilize qualitative and quantitative research methods to analyze shopper behavior and trendsDevelop and execute the shopper learning plan and generate actionable insights for marketing and sales strategiesLead shopper insights projects from conception to completion, ensuring timelines and objectives are metRequired Qualifications10+ years of experience in market research, shopper insights, or consumer behavior analysis within the CPG industryAdvanced knowledge of market research fundamentals and proficiency in qualitative and quantitative methodologiesExcellent understanding of retailer relationships and category management principlesExperience with insights platforms such as Numerator, 84.
51, SPINS, and NielsenPassionate about understanding customer behavior and comfortable in an early-stage company environment
Director of Shopper Insights
A company is looking for a Director of Shopper Insights to drive strategic decisions through actionable shopper behavior insights. ...
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