Manager Marketing Commercialization

The dynamic and creative Commercialization Marketing Manager will play a vital role within the marketing team and work closely with the Vice President of Marketing on commercialization strategies across Professional Tools brands including product marketing launch and campaign development, email marketing strategy and social media management activities for Greenlee.

This position will be based in either Rockford, IL or Elyria, OH.

As industry leaders, both the RIDGID and Greenlee brands have a rich history of developing and effectively launching award-winning and industry-changing products and solutions.

In this role, the Marketing Manager will continue to add to this legacy of excellence, bringing their own ideas and insights to our commercialization strategy.

They will elevate Greenlee product awareness and exposure by serving as the key point of contact for all Greenlee product launches, campaigns, electrical-focused trade shows and social media activities related to the Greenlee brand.

This includes planning and execution, and developing influencer relationships that are aligned with our core communications strategies and brand guidelines.

They will also lead our email strategy for the RIDGID and Greenlee brands, including overall storytelling, e-newsletter development, and activities to increase subscription and reach.

They will work with internal teams and outside vendors and creative partners to develop and deploy effective content.

This role is part of a dynamic global environment and will work closely with Product Management, Sales, Engineering, Operations, and Leadership.

The ability to collaborate and cultivate relationships with these internal teams and is critical to the success of this role.

This includes the ability to communicate clearly and succinctly with senior-level executives both inside and outside our organization.

Candidates should have dynamic presentation skills and understand the importance of creative and compelling storytelling and the importance of bringing products and solutions to life.

Candidates should have knowledge of metrics and marketing tools for product commercialization across various mediums and be capable of implementing communication and launch plans.

A strong background in marketing and / or product management is crucial.

To be successful in this role, you are able to act as a player-coach, rolling up your sleeves to chip in directly on marketing efforts - taking new innovative commercialization ideas from conception through execution.

Effectively lead multiple priorities and deadlines in a fast-paced environment by coordinating cross-functional efforts and adapting to shifting demands.

In this Role, Your Responsibilities Will Be :

• Lead strategy and deployment for existing and new product commercialization through various marketing mediums.
• Grasp products' outstanding selling feature, and work to bring this to life in all communications and customer-facing interactions through storytelling.
• Partner with Sales for accurate product commercialization through various sales channels based on unique customer needs.
• Develop and curate engaging content across social channels for the Greenlee brand.
• Analyze data and build reports on important measurements.
• Own the development of new strategies sought at growing engagement, encouraging community, and maintaining positive brand sentiment.
• Run the execution of outbound email marketing campaigns, including content coordination and communication strategy.
• Partner with Product Management on channel-specific product launches and specific customer requirements.
• Participate in tradeshows, social influencer events, and other experiences to create and gather content to be used for Greenlee's social media amplification, community building, and brand awareness.

Who You Are :

You build partnership allowing others across the organization to achieve shared objectives. You effectively communicate in various settings : one-on-one, small and large groups, or among diverse styles and position levels.

You provide appropriate mentorship and direction based on people's capabilities. You empower others. You follow through on commitments and make sure others do the same.

You break down objectives into appropriate initiatives and actions. You readily action new challenges, without unnecessary planning.

You keep a strong bottom-line orientation.

For This Role, You Will Need :

• Bachelor's degree in marketing, communications or a related field from an accredited college or university
• Minimum of 5 years of proven experience in marketing or public relations
• The ability to multi-task and handle multiple projects at once
• Excellent oral and written communication skills
• Strong understanding of social media communication styles and social media tools
• Team-oriented approach
• Proficient user of Microsoft Office Suite
• Legal authorization to work in the United States - Sponsorship for this role will not be provided

Preferred Qualifications that Set You Apart :

• Experience with digital marketing programs, marketing automation and personalized marketing
• Integrated campaign planning

Our Offer To You :

We recognize the importance of employee wellbeing and know that to do your best you have flexible, competitive benefits plans to meet you and your family's physical, mental, financial, and social needs.

We provide, a variety of medical insurance plans, with dental and vision coverage, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, recognition, and much more.

Our culture prioritizes work-life balance and offers flexible time off plans, including paid parental leave (maternal and paternal), vacation and holiday leave.

At Emerson, we are committed to encouraging a culture where every employee is valued and respected for their unique experiences and perspectives.

We believe a diverse and inclusive work environment contributes to the rich exchange of ideas and diversity of thoughts, that inspires innovation and brings the best solutions to our customers.

This philosophy is fundamental to living our company's values and our responsibility to leave the world in a better place.

Learn more about our Culture & Values and about Diversity, Equity & Inclusion at Emerson .

Our training programs and initiatives focus on end-to-end development, from onboarding through senior leadership. We provide a wide range of development opportunities, including face-to-face and virtual training, mentorship and coaching, project management, and on-the-job training.

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ABOUT US

WHY EMERSON

Our Commitment to Our People

At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable.

And we want you to join us in our bold aspiration.

We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet.

You'll contribute to this vital work while further developing your skills through our award-winning employee development programs.

We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large.

We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently.

Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided.

Individuals with temporary visas such as E, F-1(including those with OPT or CPT) , H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status.

We are committed to providing a workplace free of any discrimination or harassment.

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If you have a disability and are having difficulty accessing or using this website to apply for a position, please contact : [email protected] .

ABOUT EMERSON

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.

With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries.

Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!

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